Proposals Due By: 10.03.2022
Your Name:
Your Role:
This template is created by Intensify. Digital Marketing Agency based in Los Angeles.
About Us
Company & Messaging
In one sentence, what does the business do?
In an ideal world, what words would customers use to describe the brand?
Ex. Authentic, luxurious, etc.
What are the company’s business goals?
In the next 3 months:
In the next 6 months:
In the next 12 months:
Sales pitch summary:
Business Goals:
Products & Services Offered
What are the business’ best-selling products/services? How much of total sales do they comprise?
What products and services does the business offer?
What are the business’/products’ unique selling points?
Ex. All of our products are organic and none of our competitors are.
Project Goals
Describe in a few sentences.
Ex. Grow the company’s market share.
Market Positioning
- Who is the company’s target customer?
- Gender:
- Age:
- Interests:
- Location:
- Who are the company’s top competitors?
- What are competitors’ advantages?
- What advantages does the company have over its competitors?
Previous Marketing Efforts
- What are the company’s best current channels of leads and sales?
- How do clients find the business online?
- What does the company currently do for marketing?
- What marketing activities have the business previously tried and stopped? Why were they stopped?
- What issues (if any) did the business have with previous marketing service providers?
- Who on the team would be the main marketing point of contact?
Scope of Work
What’s this project’s budget?
$_________________ per month for _______ months
Date | Element |
|---|---|
January 20-31, 2023 | Screen potential agencies |
February 7, 2023 | RFP Posting |
| February 15, 2023 | Proposals Due |
February 16, 2023 | Selected Proposer Announced & Contract Negotiations |
March 15, 2023 | Start Date |
Timeline
When is the RFP due?
When will an agency be selected for partnership?
When is the project start date?
How long will the project last? (or will it be ongoing?)
Budget
Objectives & Requirements
- How should each service be done?
- What is necessary to complete this project sufficiently?
- The business’ overall marketing objective is:
What agencies should include in their proposal
Questions to answer in your proposal
- What are your core services?
- Which services will help us to most quickly reach our goals in 6 months? 1 year?
- Have you had a client in a similar situation with similar goals to us? What did you do for them and what was the result?
- How will you report on results?
- Who will be our main point of contact?
- How do you define success?
- What are your commitment terms?
Please include the following:
Explain your strategy for each suggested service:
What is the fee for each service?
Share clients you’ve worked with in our industry:
Share relevant case studies:
Non-Disclosure
This RFP contains information that is proprietary to <company name>. No part of this RFP may be reproduced, in whole or in part, unless specifically required for the bidder’s internal use in responding to this RFP. Disclosure or distribution without the express written consent of <company name> and its member businesses is strictly prohibited. The bidder will regard and preserve as confidential all information obtained from any source as a result of this RFP. It is for proposal purposes only and is not to be disclosed or used for any other purpose. <company name> reserves the right to request the return or the destruction of any of the material contained in this RFP document.
