Business Name

 Brand Guidelines

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THE 
CORE

OF YOUR BRAND

Click and type the shortest clearest possible headline that tells your brand story.


Why does your brand exist? What is your mission? 
Solving a problem? Fulfilling a certain desire?

What does the market landscape look like? How does your brand stand in it among the competition? Who do you exist for? How does your brand fit into their busy lives? Identify your customer personas.

Can you see what's in the future for your brand? What is your vision? 

What grounding principles are you following in order to get there? 
What are your core values?

 

LOGO

shape
shape
shape
a close up of a logo
shape

Link to CC, Dropbox, etc.

DOWNLOAD LOGOS

Light Background

Dark Background

Min Web Size 160x160px

Logo Mark

Click on each module above to upload your own JPGs.  

 

COLORS

Primary Color Name

HEX #FF4A21

R:255 G:74 B:33
Use for:
  • Call to action buttons
  • Headlines
Secondary Color Name

HEX #353536

R:53 G:53 B:54
Use for:
  • Text body
  • Backgrounds
  • Icons
Secondary Color Name

HEX #E5E5E5

R:229 G:229 B:229
Use for:
  • Backgrounds
  • Graphic elements
Xtensio tip    
Customize this page right now with your own colors.

  • Click on your profile  
  • Go to Style Guide
  • Add or remove colors

 

TYPOGRAPHY

THIS IS A TITLE


PROXIMA - NOVA
Determine which font to use for main titles for blog posts, landing pages, brochure covers, etc. 
Specify whether to use ALL CAPS or Title Case. 

This is a SubTitle


Proxima-Bold
Determine which font and weight to use for subtitles.
All caps or lower case.
This is body text.

proxima - light
Determine which font and weight to use for body text.
All caps or lower case.
Xtensio tip    
Customize this document right now with your own typography.

  • Go to Settings  
  • Go to Style Guide
  • Choose among Google fonts or upload your own fonts.

 

MOOD BOARD

Explain the thinking behind the photography choices, visual and verbal references.

a close up of a person
text
diagram
a man in a dark room
a glass shower door

 

BRAND VOICE

Type a few phrases that work for your brand. 

How do you address your audience?
For example, how would you greet a customer in person?

Adjective

Personality Trait

Like Brand

Adjective

Like Person

Adjective

Adjective

Adjective

Personality Trait

Unlike Brand

Adjective

Unlike Person

Adjective

Adjective

Funny

Serious

Casual

Formal

Respectful

Irreverent

Matter-of-fact

Enthusiastic

 

BRAND PRESENCE

Embed Links

For a quick overview of where your brand appears embed your website home page or other profile pages where your brand prominently appears.
https://www.xtensio.com/

Latest from the Press

It's time to reinforce Your Purpose By Rethinking Your Brand
A brand is not a concept—it’s a living thing. Gaurav Chand, Cognizant's Chief Marketing Officer notes three guiding principles used to create the new brand... 
https://www.forbes.com/sites/cognizant/2022/03/29/its-time-to-reinforce-your-purpose-by-rethinking-your-brand/?sh=21d715e57af5
Link to a review.
Link to a published article.
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