Click and type the shortest clearest possible headline that tells your brand story.
Why does your brand exist? What is your mission? Solving a problem? Fulfilling a certain desire?
What does the market landscape look like? How does your brand stand in it among the competition? Who do you exist for? How does your brand fit into their busy lives? Identify your customer personas. Can you see what's in the future for your brand? What is your vision? What grounding principles are you following in order to get there? What are your core values?