Images
THE
CORE
OF YOUR BRAND
Click and type the shortest clearest possible headline that tells your brand story.
Why does your brand exist? What is your mission?
Solving a problem? Fulfilling a certain desire?
What does the market landscape look like? How does your brand stand in it among the competition? Who do you exist for? How does your brand fit into their busy lives? Identify your customer personas.
Can you see what's in the future for your brand? What is your vision?
What grounding principles are you following in order to get there?
What are your core values?
LOGO
Link to CC, Dropbox, etc.
Light Background
Dark Background
Min Web Size 160x160px
Logo Mark
Click on each module above to upload your own JPGs.
COLORS
Primary Color Name
HEX #FF4A21
R:255 G:74 B:33
HEX #FF4A21
R:255 G:74 B:33
Use for:
- Call to action buttons
- Headlines
Secondary Color Name
HEX #353536
R:53 G:53 B:54
HEX #353536
R:53 G:53 B:54
Use for:
- Text body
- Backgrounds
- Icons
Secondary Color Name
HEX #E5E5E5
R:229 G:229 B:229
HEX #E5E5E5
R:229 G:229 B:229
Use for:
- Backgrounds
- Graphic elements
Xtensio tip
Customize this page right now with your own colors.
Customize this page right now with your own colors.
- Click on your profile
- Go to Style Guide
- Add or remove colors
TYPOGRAPHY
THIS IS A TITLE
PROXIMA - NOVA
Determine which font to use for main titles for blog posts, landing pages, brochure covers, etc.
Specify whether to use ALL CAPS or Title Case.
This is a SubTitle
Proxima-Bold
Determine which font and weight to use for subtitles.
All caps or lower case.
This is body text.
proxima - light
Determine which font and weight to use for body text.
All caps or lower case.
proxima - light
Determine which font and weight to use for body text.
All caps or lower case.
Xtensio tip
Customize this document right now with your own typography.
Customize this document right now with your own typography.
- Go to Settings
- Go to Style Guide
- Choose among Google fonts or upload your own fonts.
MOOD BOARD
Explain the thinking behind the photography choices, visual and verbal references.
BRAND VOICE
Type a few phrases that work for your brand.
How do you address your audience?For example, how would you greet a customer in person?
Who we are
Who we are not
Tone of Voice
Scale Chart
BRAND PRESENCE
Embed Links
For a quick overview of where your brand appears embed your website home page or other profile pages where your brand prominently appears.
https://www.xtensio.com/Latest from the Press
It's time to reinforce Your Purpose By Rethinking Your Brand
https://www.forbes.com/sites/cognizant/2022/03/29/its-time-to-reinforce-your-purpose-by-rethinking-your-brand/?sh=21d715e57af5
A brand is not a concept—it’s a living thing. Gaurav Chand, Cognizant's Chief Marketing Officer notes three guiding principles used to create the new brand...
https://www.forbes.com/sites/cognizant/2022/03/29/its-time-to-reinforce-your-purpose-by-rethinking-your-brand/?sh=21d715e57af5Link to a review.
Link to a published article.