Click and type the shortest clearest possible headline that tells your brand story.
Why does your brand exist? What is your mission? Solving a problem? Fulfilling a certain desire?
What does the market landscape look like? How does your brand stand in it among the competition? Who do you exist for? How does your brand fit into their busy lives? Identify your customer personas. Can you see what's in the future for your brand? What is your vision? What grounding principles are you following in order to get there? What are your core values?
Click on each module above to upload your own JPGs.
COLORS
Primary Color Name
HEX #FF4A21
R:255 G:74 B:33
Use for:
Call to action buttons
Headlines
Secondary Color Name
HEX #353536
R:53 G:53 B:54
Use for:
Text body
Backgrounds
Icons
Secondary Color Name HEX #E5E5E5 R:229 G:229 B:229
Use for:
Backgrounds
Graphic elements
Xtensio tip Customize this page right now with your own colors.
Click on your profile
Go to Style Guide
Add or remove colors
TYPOGRAPHY
THIS IS A TITLE
PROXIMA - NOVA Determine which font to use for main titles for blog posts, landing pages, brochure covers, etc. Specify whether to use ALL CAPS or Title Case.
This is a SubTitle
Proxima-Bold Determine which font and weight to use for subtitles. All caps or lower case.
This is body text.
proxima - light Determine which font and weight to use for body text. All caps or lower case.
Xtensio tip Customize this document right now with your own typography.
Go to Settings
Go to Style Guide
Choose among Google fonts or upload your own fonts.
MOOD BOARD
Explain the thinking behind the photography choices, visual and verbal references.
BRAND VOICE
Type a few phrases that work for your brand.
How do you address your audience? For example, how would you greet a customer in person?
A brand is not a concept—it’s a living thing. Gaurav Chand, Cognizant's Chief Marketing Officer notes three guiding principles used to create the new brand...