Target Audience 

Who can you help? Identify 3 to 4 user personas you envision turning to your for solutions. 

Try the User Persona Creator and Persona Comparison to clearly identify your target audience. 

Problem

What is the crucial problem your consumers face? 

Succinctly capture their central frustration. 

Solution

What is your solution to your consumers' problems? 

Present the defining elements of your service: what makes it the top tool for addressing the consumers' needs? 

Market Landscape

How would you evaluate the market for your brand, product or service? 

Consider the alternative ways customers can address their problem. 

Go through your Ecosystem Map and Competitive Analysis for a better handle on what the market look like. 

Unfair Advantage

How do you stand out from your competitors? Why should consumers have confidence in your service above others? 

Go through a SWOT Analysis to hone in on your unfair advantage.

Reason to Believe

How will you deliver on your unfair advantage for consumers? Zero in on the most compelling evidence to support this message. 

For the TARGET AUDIENCE who has this PROBLEM, 
your company provides this SOLUTION.
Different from the MARKET LANDSCAPE,
you have this ADVANTAGE by providing this REASON TO BELIEVE.