Who can you help? Identify 3 to 4 user personas you envision turning to your for solutions.
What is the crucial problem your consumers face?
Succinctly capture their central frustration.
What is your solution to your consumers' problems?
Present the defining elements of your service: what makes it the top tool for addressing the consumers' needs?
How will you deliver on your unfair advantage for consumers? Zero in on the most compelling evidence to support this message.
For the TARGET AUDIENCE who has this PROBLEM,
your company provides this SOLUTION.
Different from the MARKET LANDSCAPE,
you have this ADVANTAGE by providing this REASON TO BELIEVE.