Target Audience
Who can you help? Identify 3 to 4 user personas you envision turning to you for solutions.
Try the User Persona Creator and Persona Comparison tools to clearly identify your target audience.
Brand Positioning Canvas
Problem
What is the crucial problem your consumers face? Succinctly capture their central frustration.
Solution
What is your solution to your consumers’ problems?
Present the defining elements of your service: what makes it the top tool for addressing consumers’ needs?
Market Landscape
How would you evaluate the market for your brand, product or service?
Consider the alternative ways customers can address their problem.
Go through your EcoSystem Mapping and Competitive Analysis for a better handle on how the market looks like.
Unfair Advantage
How do you stand out from your competitors? Why should consumers have confidence in your service above others?
Go through a SWOT Analysis to hone in on your unfair advantage.
Reason to Believe
How you will deliver on your unfair advantage for consumers? Zero in on the most compelling evidence to support this message.
Your Brand Positioning Statement
For the TARGET AUDIENCE who has this PROBLEM,
your company provides this SOLUTION.
Different from the MARKET LANDSCAPE,
you have this ADVANTAGE by providing this REASON TO BELIEVE.