Key Partners
Who will help you?
Who are your key partners, suppliers, or collaborators? What are the most important motivations for the partnerships?
Key Activities
How do you do it?
What actions or activities does your value proposition require? What are the deliverables needed for your distribution channels, customer relationships, etc.?
Unique Value Proposition
What do you do? How is it unique?
What is your promise to your audience? What problem does your audience have and how are you solving it? How does your product or service solve your audience's need? Zero in on the heart of your service and highlight what makes your product stand out.
Customer Relations
How do you interact?
How can you get, keep, and grow your audience? What relationship does your audience expect you to establish?
Customer Segments
Who do you help?
What groups are you providing value for? Identify 3 to 4 user personas you envision turning to you for solutions. Try our User Persona Creator tool.
Key Resources
What do you need?
What's needed to launch and operate the business? What key resources does your value proposition require?
Distribution Channels
How do you reach them?
How will you inform them of your developments and services? Consider the most effective mediums to reach your audience.
Cost Structure
What will it cost to launch and maintain your business?
What will it cost to launch and maintain your business? Consider each stage of your company, from creating a website and acquiring users, to hiring employees and producing goods, to marketing products and getting them to consumers.
Revenue Streams
How much will you make?
What monetary sources will fuel your company? How will you generate income? Present a pricing model for your product or service, and then highlight other sources of revenue — ad sales, subscription fees, or asset sales.