Competitive Analysis
Overview
Use this space to include any supplementary information you feel will help your audience. Start with the required questions. Who created the document? What company is he/she a part of? Who is this document intended for? Proceed to outline the market: describe the landscape, establish market parameters/scope, maybe tap into specifics like industry cost structure. The more your audience knows about the market, the more they will gather from this competitive analysis. While this document is not lengthy, condensing its contents to form an introduction or executive summary right here could be of great value to your audience.
Don't forget to revisit this section again after you've completed the analysis --- chances are you'll have more to add!
