Content Marketing Customer Journey Map
PERSONA NAME
PERSONA NAME
Audience goals and pain points. List the motivations and needs for your audience that might lead them to your content.
Audience Actions. List the day to day actions that your audience takes that leads them to interact with the type of content.
Scrolling on social media
Listening to a podcast
Online Search
Following a newsletter
Asking for a referral
Messaging a co-worker
Reading reviews
Writing tutorials
Comparing prices
Touch Points. List the best possible medium to come into the radar of your audience.
Smart phone
Print and Billboards
Speakers
Laptop
Mobile
Search app
TV app
SMS
In Real Life
Desktop
In-store
Mobile
Content types. List the format of the content that might best resonate with your audience.
Opportunities.
Take notes on content opportunities and publications to focus on.
Notes
Notes
Notes
Notes