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Think of several high-level goals your company is trying to achieve.
What variables will you look at to indicate the success of your content? Translate your goals into metrics you can measure. Some examples include: views/impressions, shares, sign-ups, or new users.
Create several personas that represent specific segments of your audience. Understanding who your audience is and what they care about will help you write relevant content.
Define keywords of topics that your audience cares about. This will guide the type of content that you create. By using the right keywords in your content, it will improve the SEO and searchability of your content.
What kind of content does your audience consume? Some examples include:
How often will you be creating new content? Once a month? Three times a month? The time and resources you'll be able to dedicate will vary depending on your company size. The important thing here is to consistently deliver high quality content.
Theme of the month
Think of some subtopics
Specific elements of the month's topic that you want to address
Be as detailed as possible
Theme of the month
Think of some subtopics
Specific elements of the month's topic that you want to address
Be as detailed as possible
Theme of the month
Think of some subtopics
Specific elements of the month's topic that you want to address
Be as detailed as possible
Theme of the month
Think of some subtopics
Specific elements of the month's topic that you want to address
Be as detailed as possible
Theme of the month
Think of some subtopics
Specific elements of the month's topic that you want to address
Be as detailed as possible
Theme of the month
Think of some subtopics
Specific elements of the month's topic that you want to address
Be as detailed as possible
Create a checklist of procedures to perform before you publish your content. Here's a checklist to get you started:
Distribute your content where you might find your audience. List the channels you plan to distribute your content.
Use Google Analytics or the Analytics/Insights dashboard of your social channels to review your content's performance. Refer back to your "Core Goals" and "KPIs" from above. How has your content been performing?
Your learnings from the performance of your posts will reveal where there’s room for improvement. Here, you can identify and list out points of attack for your future posts.