Core Goals
Think of several high-level goals your company is trying to achieve.
- Establish your company as a thought leader in the industry.
- Bring exposure to your products and services.
- Drive traffic to your site via organic traffic.
What variables will you look at to indicate the success of your content? Translate your goals into metrics you can measure. Some examples include: views/impressions, shares, sign-ups, or new users.
Create several personas that represent specific segments of your audience. Understanding who your audience is and what they care about will help you write relevant content.
Define keywords of topics that your audience cares about. This will guide the type of content that you create. Using the right keywords in your content will improve the searchability of your content.
What kind of content does your audience consume? Some examples include:
How often will you be creating new content? Once a month? Three times a month? The time and resources you'll be able to dedicate will vary depending on your company size. The important thing here is to consistently deliver high quality content.
Theme of the month.
Theme of the month.
Theme of the month.
Theme of the month.
Theme of the month.
Theme of the month.