Is the Headline Urgent, Unique, Useful, and Ultra-specific?
Does the headline make user curious to click and dive deeper?
Does it have a data or metric to back it up?
Is it inspiring? Does it have examples, ideas, and thoughts they never thought?
Should contain your primary keyword
There MUST only be one H1 in the entire page/article – like the top of a pyramid!
Title should contain your primary keyword
Meta Description is more of a user experience, and click-through rate indicator – are you enticing your potential reader to learn more?
Don’t bury the lede––get to the point quickly.
Open with a question, raise the stakes, lead with a personal narrative
Work your primary keyword naturally into the first paragraph
Use active language. (Never passive.)
Include jump links to each section
Items in the table of contents should be based on related keywords or integral to the article structure
Add a quick call to action here if relevant (in case we have some impatient readers that want to get to the goods! Sign up for our demo)
For list posts (like “appcues competitors”) make sure Userpilot is first
Directly from each item on your table of contents
Should contain the main keyword or a close variation of it but getting into more the details
Ex. H1 is “Marketing Reporting”, H2s might be “Marketing Reporting For Digital Channels”
Write in short sentences
Add main keyword in when relevant but less necessary compared to the headings
Frequent line breaks-make the post more readable
H3s should go a level deeper into your H2s, i.e. your H2 might be “Google Analytics Reporting,” and your H3s might be “Google Analytics Traffic Source Report”
“dofollow” means we’re allowing Google to pass on some link juice to the site that we’re linking
Images, infographics, video help with proving a point or illustrating a concept – also spices things up
and name your images appropriately. For example, an image like this emoji → 🤠 may be named “cowboy-emoji.jpg”
Include an FAQ section at the end of the post if you think it may be helpful for quick fire questions and answers