- Toughts
"Thoughts..."
CURRENT STATE CUSTOMER JOURNEY MAP
PERSONA NAME
Date: MM/DD/YYYY
Stage 2
Stage 3
Stage 4
Stage 1
Improvements and Opportunities
- Toughts 1
- Toughts 2
- Feelings
"Type something this customer said in their interview."
- Feelings 1
- Feelings 2
"Something this customer said at this stage of the journey."
- Toughts 1
- Feelings
"This customer thoughts and feelings"
- Feelings 1
- Feelings 2
- Thoughts
"A quote!"
Thoughts &
Feelings
Goals and Actions
Touch Points & Current Issues
- Opportunity
- Opportunity
- Solution
- Solution
- Opportunity
- Design Fix
- Opportunity
- Solution
- Technical Improvement
- Design Solution
Stages