Stage 5

  • Toughts


"Thoughts..." 



CURRENT STATE CUSTOMER JOURNEY MAP

PERSONA NAME 

Date: MM/DD/YYYY

Stage 2

Stage 3

Stage 4

shape

Stage 1

 

Improvements and Opportunities

  • Toughts 1
  • Toughts 2
  • Feelings


"Type something this customer said in their interview."

  • Feelings 1
  • Feelings 2



"Something this customer said at this stage of the journey."

  • Toughts 1
  • Feelings


"This customer thoughts and feelings"

  • Feelings 1
  • Feelings 2
  • Thoughts


"A quote!"




 

 

Thoughts &
Feelings




 

Goals and Actions




0 out of 1 items completed

Step

0 out of 2 items completed

Goal 

Action

0 out of 2 items completed

Priority

Step Taken

0 out of 3 items completed

Action

Step

Attempt

0 out of 2 items completed

Goal

Action

Channel Point

Touch Point

Ads

Points

Channel

Touch Point

Channel Name

Touch Point

Channel Name

Shopping Point

Purchase Point

Delivery

Usage Point

Service Point

 

Touch Points & Current Issues


  • Opportunity
  • Opportunity
  • Solution
  • Solution
  • Opportunity  
  • Design Fix
  • Opportunity
  • Solution



  • Technical Improvement
  • Design Solution

Stages

   

   

  

DO NEXT   Future State Customer Journey Map

See related UX design templates

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