Beadsy Jewels will be enhancing its operations by opening a physical shop in San Diego, CA in August 2018. The marketing plan outlines an annual roadmap - both for the digital & future physical shop. Improved social media strategy and stunning web design are the main objectives in Beadsy Jewels 2018 marketing efforts.
-Product: Unique and high-quality handmade jewelry and accessories
-Place: Online (beadsyjewels.com), Instagram, Etsy
-Price: Jewelry ranging from $10 to $240, accessories (hats, belts, and phone cases) ranging from $50 to $130
-Promotion: Social media, Woman's Choices Magazine, partnerships with local boutiques
Global (online) market share
65% United States
Year 1: 2014
Year 2: 2015
Year 3: 2016
Year 4: 2017
Year 5: 2018
Beadsy Jewels will increase its budget for online advertising by 15% to accomplish its projected goals for the year. Building effective partnerships will be handled by the Marketing Department and the physical shop will have two salespeople in total working on different shifts. Brand ambassadors will be chosen carefully according to their online appearance in order to align with Beadsy Jewels' target audience. $30,000 is planned to be spent on design and e-commerce improvements.