Target Audience 

Speckless Soaps' target audience is millennial parents. 

Problem

16% of children don't wash their hands because they are not reminded.

Another 14% of children claim that "no one else does it" as a reason to not wash their hands. 

According to the Bradley Corporation, a survey was conducted where 92% of Americans believed that it was important to wash their hands. However, this contrasts heavily with the actual amount of adult Americans washing their hands. 

Solution

Speckless Soaps provides an engaging and interactive way for children to learn valuable sanitary habits for life. 

Scientific evidence shows that toys promote children's cognitive development by stimulating their concentration and memory skills. Speckless Soaps aims to "Make soap fun" by using different designs, colors, and include toys in soaps.

Market Landscape

Three critical attributes that can be compared: brand identity, interactivity of the product, and cost.

There are two main competitors of Speckless Soaps: Bubble Bubble and Clean Hands Initiative. Detailed competitive analysis can be found here.

Unfair Advantage

Speckless Soaps has a fun and engaging product which makes the brand superior. Its main competitive edge is offering interactive, engaging, and entertaining soap products. These products are highly distinctive and unique to the soap industry, and will redefine what it means to wash your hands. 

Reason to Believe

• 20,000,00 products solved in less than one year. No.1 in the market in less than 2 years.

• Part of National Association for Children's Health,"Soap for Every Kid Project." For every soap purchased, another one  was delivered to underprivileged children across the globe. 

"I enjoy all the challenges of raising my child."

Age: 35

Work: Social Worker

Family: Married with children

Location: San Franciso, CA