60% of adult Americans wash their hands, but for only 15 seconds or less.
70% admit to skipping soap and only using water.
Diseases that spread
from not washing hands:
Noroviruses
Nosocomial Infections
Airborne illnesses
Adenovirus
Diarrhea
Hepatits A
Healthier Students
"Good hygiene is one of the many life skills that schools can reinforce. Good hygiene keeps students healthy and in school."
- Nancy Bock, ACI Vice President of Consumer Education
Habits Start Young
16% of children don't wash their hands because they are not being reminded to.
Another 14% of children claim that "no one else does it" as a reason to not wash their hands.
We Like Washing our Hands But....
According to the Bradley Corporation, a survey was conducted where 92% of Americans believed that it was important to wash their hands. However, this contrasts heavily with the actual amount of adult Americans washing their hands.
Speckless Soaps provides an engaging and interactive way for children to learn valuable sanitary habits for life.
Toys Inside Soaps
Speckless Soaps' products will be available in different designs, colors, and will have toys within them!
Making Soap Fun
In an article by Goodstart Early Learning, children respond positively and thrive in fun and engaging learning spaces.
Incorporating Play
Scientific evidence shows that toys promote children's cognitive development by stimulating their concentration and memory skills.
For every soap bar purchased on our website, we deliver one to the underprivileged children across the globe.
Target Audience: Millennial Parents
"I enjoy all the challenges of raising my child."
Age: 35
Work: Social Worker
Family: Married with Children
Location: San Francisco, California
Why Target Millennial Parents?
Mariah is conscious of her child's actions. She is caring and wants to make sure that her daughter is the healthiest that she can be. Our product, Speckless Soaps, makes being clean both fun and easy for kids. We want to target parents like Mariah who want the best for their children and their future habits.
Goals
- Mariah hopes to be able to acquire a healthy home and work life balance.
- She wants her child to be healthy.
- Mariah's dream is to see her daughter to become a strong and independent woman.
Frustrations
- Mariah dislikes being sick, and would rather spend quality time with her daughter.
- Technology is growing fast, and she doesn't have the time to keep up.
- Mariah doesn't like hiding her problems, she'd rather tackle them head on first.
Personality
"Speckless Soaps have made my kids excited to wash their hands more than ever. They love getting those toys in the soaps."
- Rebecca, Mom of 4.
Competitive Analysis
There are three critical attributes that can be compared: brand identity, interactivity of the product, and cost.
- Strength: The strength of Speckless Soaps is the combination of their fun and informative brand and interactive soap. This makes for a meaningful experience that instills lifelong habits.
- Weakness: The price of our product is a little higher than some of our competitors because of the additional cost of the production of toys.
Speckless Soaps
Bubble Bubble
- Strength: Bubble Bubble's strength is their fun brand. They have an energetic brand that kids can relate to.
- Weakness: This soap is low quality, and does not have a message directed towards the importance of washing hands.
The Opportunity: Speckless Soaps has a fun and engaging product which makes our brand superior.
Clean Hands Initiative
Strength: This company has a high ethics initiative with a premium soap. The company will use a large portion of their profits towards building facilities in underdeveloped countries.
Weakness: The Clean Hands Initiative struggles with relating to children. Most of their consumers are adults who are morally conscious of society.
The Opportunity: Speckless Soaps will be able to attract parents who believe in the importance of washing hands.
Our Leverage over Competitors
Speckless Soaps has many competitive advantages including their product and brand.
Interactive Products
Our main competitive edge is offering interactive, engaging, and entertaining soap products. These products are highly distinctive and unique to the soap industry, and will redefine what it means to wash your hands.
Informational and Fun Brand
This combination of an informational and fun brand provides a unique reach of a diverse audience. Speckless Soaps is able to reach adults who are conscious of their children's habits, as well as children who want to have some fun. This is different from a majority of the competitors in the soap industry.
2015
Market Share
39% Bubble
21% Clean Hands
30% Speckless
10% Other
2016
Market Share
33% Bubble
17% Clean Hands
40% Speckless
10% Other
Market Validation & Traction
Who buys our products?
Consumer Audience
71% Moms, Age: 25+
10% Other
19% Singles, Age: 18-32
10,000,00
Key Metric: Products Sold
$20,009,051
Key Metric: Revenue
52%
Key Metric: Profit Margins
Market Validation & Traction
To expand our company further we are asking for a loan of $2,000,000 USD primarily for factory expansion.
Funding Allocations
$2,000,000
70% Construction Expenses
10% Insurance
20% Employee Salaries
Funding Goals
We are asking for 2,000,000 dollars to create multiple factories, and increase the production of our products.
Timeline
By the end of the first quarter we are hoping to start construction.
By the end of the third quarter we are hoping to finish construction and employ workers.
Our Team
John Lee
Branding Pro
John is a young entrepreneur who is interested in creating a cleaner environment for children. He leads the branding projects for Speckless Soaps.
Rose Knowles
Product Design Manager
Rose helps design products and has her own research participant! Her son, Jack, loves to test out the new products that Speckless Soaps sells.
Alexis Elisabeth
Finance Accountant
Someone has to keep track of the accounting. Alexis helps manage our finances and growth. She enjoys our soap.
For investment inquiries, you may reach us at invest@speckless.com.
Thank you.
