Empathy Map

Persona Name

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F E E L S

D O E S

S A Y S

T H I N K S

How does she do that?

I bought it from a local artist.

I don't want it if it's bad for the environment.

How do I search for this?

I want something unique.

How was your day?

Ridiculous packaging!

Am I forgetting something?

Powerful

I need more time.

I'd rather spend my money on something else.

I kind of like this.

Joy of Missing Out

Flexible

Disillusioned

Changes plans quickly

Decisive

Do I really need it?

I want to learn more about this.

This is just marketing jargon.

Skeptical

Looks at ingredients

Tries before buying

Checks off to-do lists

Researches options online

Compares prices

Takes responsibility

Drives to the store

Anxious about the future

Exit