Target Audience
Waste Cropper's target audience is farmers who are against pesticide overuse and are willing to improve their farming techniques in an environmentally friendly way.
Problem
The main problem is ineffective farming. Pesticide overuse is increasing and as a result of this soil is deteriorated, farm workers are harmed, and water systems & food are poisoned.
- Over 25 million workers harmed by pesticide usage each year
- There are millions of unintentional poisoning cases
- A large portion of farms' budget plans are used for pesticides
Solution
Creating a unique platform that helps farmers to:
- Limit their pesticide use
- Apply the correct amount and type of fertilizer
- Allocate natural resources properly (such as water)
- Improve crop yield
- Decrease cost of production
Market Landscape
Agricultural organizations today:
- Multinational companies dominate the space
- Vendors do not offer specified services for each farm
- Lack the goals to decrease pesticide usage
- Mainly focus on selling "better" pesticides for profit
- Small farmers are dependent on large scale standardization
- Developing markets are exposed to outdated solutions first
- Solutions provided are environmentally destructive
Unfair Advantage
Waste Cropper has a "Farm Better" mindset. Thinking that each farm is unique and focusing each of them individually, Waste Cropper becomes unique in the market.
Each farm develops different crops, has different landscape and structures, and requires its own specific resource allocation plan to function effectively. To be able to achieve success, Waste Cropper gives high-quality custom service and provides different solutions to each farm.
Reason to Believe
Waste Cropper BioTech Implant Lab Research results show 50% more growth with 30% less pesticide usage.
The lab consists of state-of-the-art technology and a team of leading bioengineers who improve our products.
