Foodie Millennial - Persona Example

"I'm all about visual food."

Age: 33

Work: In-between jobs

Family: 3 roommates

Location: Detroit, MI

Personality

Scale Chart

Picky

Easy

Analytical

Creative

Introvert

Extrovert

Passive

Active

Sugar Addict

Coffee Connoisseur

Flirty

Lipstick Collector

Goals

  • Find a job in the restaurant marketing industry.
  • Get to try every restaurant in town.
  • Travel taking food pictures.
  • Increase popularity on Instagram

Frustrations

  • Managing weight when trying all the food in town.
  • Staying interested in a job for more than a year.
  • Not finding jobs that provide freedom of expression and creativity.
  • Cash

Bio

It's been three years since graduating from college and Foodie Millennial enjoyed the bohemian lifestyle of managing an in-between jobs lifestyle, living off of unemployment checks for a little while. But now she feels that all the instabilities are adding up to something, and it's time she puts all of her learnings, failures as well as victories back to work and get an awesome job in the restaurant business where her passion lies. 

Motivation

Bar Graph

Incentive

Fear

Growth

Power

Social

Preferred Channels

Bar Graph

Traditional Ads

Online & Social Media

Guerilla Efforts & PR

Brands & Influencers

Images
a woman eating a donut
Images
logo
Images
text
Images
a close up of a sign

DO NEXT   Day in the Life Journey Map

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