Any big announcement your company has to make should have a press release. Including these in your kit will help keep journalists in the loop.
Check out Xtensio's Press Release tool if you're looking for some guidance on your next press release. Attach links to each entry.
Here, you can go into the specifics of your company (details you couldn't include in the overview). As a reminder, this page is directed to journalists and other members of the press. What details do you think they would want to know about your company? Describe your product or service as it is now. List out the features and include thumbnails where it might support the story.
How was your company founded? How did it start? Who's a part of your company? Where is your company now? How has it grown?
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Group all of your media assets together so that journalists can download your files easily. Use a file sharing service like Dropbox or Box to group all of your files. Then add the link above.
Include a short bio for your founder or other important team members. What is their current role? What is their background? What are they passionate about? How did they come to start or join this company? Don't forget to update the contact links above!