Title
Images
Contents
Monthly Highlights
Marketing Reach
Website VisitSEO
PPC Campaign
Email Marketing
Social MediaLeads
Top Performing Campaigns
Other Marketing Activities
Next StepsMonthly Highlights
Explain what the marketing team has accomplished this month and how that aligns with the project or organization's overall growth goals. Focus on 1-3 major campaigns with measurable KPIs.
Highlight key takeaways from this month's data and what you need to improve your metrics for the next month. Are you launching a major campaign - what tasks were completed? Any roadblocks? Concisely describe the most important metrics and an overview of your marketing strategy.
Marketing Reach
When it comes to marketing efforts, managers care about how many people you're reaching and whether that reach is increasing MoM. The more people you're able to reach, the more leads you'll get.
Your marketing reach numbers are a good indicator of how well the content you’re publishing is engaging your network and how effectively you’re growing your entire marketing database. List three successes your team achieved that affected your marketing reach:
- Successful campaigns
- Significant increases in KPIs
- Roadblocks your team was able to resolve
35%
growth in total marketing reach across all platforms.
12%
increase in organic traffic to our website landing pages
15%
followers increase across all social media channels.
7%
increase in email newsletter subscribers.
Website Visits
Track the number of website visits you had last month using Google Analytics. Tracking this activity is key to understanding how well your inbound marketing is performing in attracting potential customers to your website.
Perhaps site visitors viewed your product and services page, read your blog, or checked out your company overview. List the top 3 pages that were visited this month:
- Home Page - 10,600 visits (22%)
- Product page X - 5,300 visits (11%)
- Blog post A - 2,650 visits (6.5%)
Pie Chart
100%
33% Direct
32% Organic
20% Referral
10% Social
5% Email
Fig.: Traffic by Channels
SEO
Highlight increases in search rankings and organic visitors and share detailed information about what you have done to achieve these results. Include an updated SEO audit report to show your progress.
Use tools such as these to gather this data:
Google Analytics
Moz
SEM Rush
Pie Chart
100%
63% Google
22% Bing
12% Yahoo
3% Baidu
Fig.: Traffic Share by Search Engines
PPC Campaign
If you are running PPC campaigns as one of your major marketing efforts, dedicate a report section to metrics that are specific to paid channels.
Key metrics to include for each PPC channel are:
- Impressions
- Clicks
- Conversion Rate
- Cost Per Conversion
- Click-through Rate
- Ad Spend
56 (+12%)
clicks
1.5% (+100%)
conversion rate
1,150
impressions
5 (+100%)
conversions
$126.29
ad spent
$2.32 (-54%)
cost per conversions
Email Marketing
Email Title | Traffic | CTR | Open Rate | Unsubscribes | Conversions | Bounce Rate |
|---|---|---|---|---|---|---|
Email #1 Subject Line | ||||||
Email #2 Subject Line | ||||||
Email #3 Subject Line |
Email Subscribers | New Subscribers | Lost Subscribers | Total List Size |
|---|---|---|---|
Social Media
Social Media Marketing insights are an important element in your monthly marketing report. Give an overview of performance for each active social media channel: Facebook, Twitter, LinkedIn, Instagram, and Youtube.
Specifically, focus on engagement metrics for a deeper understanding of how successful your clients are on each channel. You may want to complete an extensive social media report and link that to this section of the marketing report.
2,048 (+32%)
total likes
1,624 (+21%)
engagement
Leads
Leads are crucial to your business growth because they represent people who have expressed interest in something closely related to your product/service or your product/service itself.
Measure how much new interest you’re generating for your company’s products and services in order to understand what the sales pipeline is likely to look in the coming weeks or months.
124 (+52%)
new email signups
300 (+61%)
calls
Top-Performing Campaigns
Your marketing team works on many campaigns. This is a great place to highlight the top campaigns that helped you to achieve the above results.
Use this section to highlight the specific campaigns that helped drive your success.
Based on these metrics, you can recommend where the company should be focusing on next month.
Other Marketing Activities
Events
Photo by
Headway
List any events you hosted or attended this month. Did your team conduct any surveys, create any blog posts or other marketing material for the event?
Sponsorships
Photo by
Kristian Egelund
Did your company sponsor any groups, trade events or charity causes? How are your sponsorships affecting your marketing and sales efforts?
Partnerships
Photo by
Charles
Are there any partners you're working with? How are you working together to promote each other's brands?
12.6% (+1%)
ROI
1,150
leads
12,629
impressions
28 (+8%)
conversions
23% (-14%)
click-through rate
$200 (-2%)
cost per sale
Next Steps
Key Learnings
What does the data tell you about your marketing strategy? Is there anything that stood out in the report, good or bad. What does this mean for your brand?- Example A: Increased site visits after new product page launched...
- Example B: Increased leads and customers correspond with...
- Example C: Email campaign B failed because...
- Example D: Emerging topics and strategies you uncovered...
Future Strategies
Discuss the marketing strategy moving forward into the next month/quarter/year. Explain what the next steps are based on your key findings.- Strategy #1
- Strategy #2
- Strategy #3
- Strategy #4