Audio Production Software
This persona comparison is made to help us streamline and prioritize our product development milestones. It is also used to determine marketing strategy and create new pricing tiers.
User Information (upon sign up)
Product Usage Analytics
We separated our user base into three main categories based on their usage of the product in a professional setting, as well as their propensity to upgrade to new price tiers. The consumers in these categories each seek different goals and features. Defining their demographics will assist us in making sure we are targeting the correct potential users when marketing their desired content. This will help the conversion rates and improve performance of our online and social media marketing efforts.
"I just want something free and simple. A product that gives me a chance to learn the basics."
"I enjoy working with DAWs that has features I'm familiar with but also leaves room for exploration."
"I prefer premium programs that can get me high end features with a smooth workflow and design."