Mother

 Online Brand Guidelines

icon

Mother

is about

You

Motherhood is in all of us. All genders.


Power

Feminine power within all beings in connection to mothers of all species.


Earth
Our Mother.

Our mission is to connect humans with motherhood instinct towards becoming influencers of change in lifestyles and drive new corporate choices.

Intersectionality of issues has become better understood in recent years where climate change and civil unrest have started to bloom into surface core issues. Our audience is those who have an understanding of societal issues on the surface in connection with Earth but with a more in-depth perspective from women's experiences.

Our vision is to reach a global audience and connect mothers and their mother tongue in an unprecedented way in service of protecting our chances of surviving on our Planet. 

We don't judge. We speak the truth. We show compassion first. We show how we care with our actions.

Logo

logo
logo
logo
logo
logo, company name
Download Logos

Light Background

Dark Background

Min Web Size 160px

Logo Mark

Colors

Energizing Green
HEX #C8FB46
R:200 G:251 B:70
Use for:
  • Call to action buttons
  • Headlines
Grounding Brown
HEX #76543A
R:118 G:84 B:58
Use for:
  • Text body
  • Backgrounds
  • Headlines
Use for:
  • Backgrounds
  • Graphic elements
  • Icons
Xtensio tip    
Customize this page right now with your own colors.

  • Click on your profile  
  • Go to Style Guide
  • Add or remove colors
Brightening Pink
HEX #ED97CA
R:252 G:237 B:246
Use for:
  • Backgrounds
Joyous Orange
HEX #E77852
R:252 G:237 B:246

Typography

This is a title


Ubuntu-Bold
Determine which font to use for main titles for blog posts, landing pages, brochure covers, etc. 
Specify whether to use ALL CAPS or Title Case. 

This is a SubTitle


Ubuntu-Bold
Determine which font and weight to use for subtitles.
All caps or lower case.
This is body text.

Ubuntu-Regular
Determine which font and weight to use for body text.
All caps or lower case.
Xtensio tip    
Customize this document right now with your own typography.

  • Go to Settings  
  • Go to Style Guide
  • Choose among Google fonts or upload your own fonts.

Graphic Style

70s retro, earthy, feminine, pop feeling.

Energetic to make you feel like you can jump and dance in celebration. Graphic waves and colors will emphasize an element in photography or a message in text treatments. 

a elephant that is standing in the grass
pie chart
map

Brand Voice

Type a few phrases that work for your brand. 

How do you address your audience?
For example, how would you greet a customer in person?

Compassionate

Empath

Like Brand

Adjective

Like Person

Adjective

Adjective

Adjective

Personality Trait

Coca Cola

Adjective

Kardashian

Tone-Deaf

Adjective

Funny

Serious

Casual

Formal

Respectful

Irreverent

Matter-of-fact

Enthusiastic

Brand Presence

Latest from the Press

A Conversation With Leah Thomas, Intersectional Environmentalist
The eco-communicator discusses the intersections between climate and racial justice, and offers advice to the next generation of activists and educators.
https://news.climate.columbia.edu/2021/11/10/a-conversation-with-leah-thomas-intersectional-environmentalist/
Link to a review.
Link to a published article.

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