Onboarding
- Highlights of the Customer's thoughts, feelings, actions, at a specific touchpoint.
EXPERIENCE
CUSTOMER
JOURNEY
Retention & Advocacy
- Highlights of the Customer's thoughts, feelings, actions, at a specific touchpoint.
Awareness & Consideration
- Highlights of the Customer's thoughts, feelings, actions, at a specific touchpoint.
Purchase
- Highlights of the Customer's thoughts, feelings, actions, at a specific touchpoint.
INSIGHTS
Goals and Obstacles
There is a task, a life goal, a wish to fulfill. If all goes well, what is the Customer's expectation on their path achieve goals? What gets in the way of achieving these goals?
Opportunities
What are new development, growth, new channel opportunities at each stage of the purchase funnel?
- Awareness Opportunities
- Consideration Opportunities
- Purchase Opportunities
- Onboarding Opportunities
- Retention
- Advocacy