Porter Analysis




 

Industry Rivalry









Bargaining Power of Suppliers






 



Threat of New Entrants





 



 

Threat of Substitutes







 

 

Bargaining Power of Buyers





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Threat of New Entrants


- Time and cost of entry

- Knowledge

- Economies of scale

- Barriers to entry

- IP

- Network effects

Threat of Substitutes


- Cost of change

- Substitute performance

Industry Rivalry


- Number of competitors

- Quality differences

- Other differences

- Customer loyalty

- Switching costs

- Cost of leaving the market

Bargaining Power of Suppliers


- Number of suppliers

- Size of suppliers

- Uniqueness of service

- Your ability to substitute 

- Cost of changing

Bargaining Power of Buyers


- Number of customers

- Size of each order

- Differences between competitors

- Price sensitivity

- Cost of changing

- Ability to substitute

Use this area as a notepad to type all your notes. Post the key points in the diagram above.

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