Vision/Goal
Why are you creating this product? What is the overarching goal?
Key Metrics
How do you define success?
Target Group
Whose problem are you solving?
Create several personas representing specific segments of your audience to understand where your product fits into the market.
Use the User Persona Creator and the Persona Comparison tools to identify your target audience.
Customer Need
What problem does your audience have and how are you solving it?
Dig into your target audience to understand their problem. What features or functions are necessary to meet your customers' need?
User Persona #1
Revenue Streams
How will your product produce revenue?
Identify how your product will be funded and how the product will generate income? Present a pricing model to highlight all possible sources of revenue—ad sales, subscription fees, or asset sales.
User Persona #2
Cost Structure
What will it cost to develop and maintain your product?
Think of both fixed and variable costs associated with discovering, delivering, marketing, selling and servicing your product. What activities and assets are the most expensive? And which are the riskiest?
Fixed Costs | Variable Costs |
|---|---|
Fixed Cost #1 | Variable Cost #1 |
Fixed Cost #2 | Variable Cost #2 |
Unique Value Proposition
What do you do? How is it unique?
This message should explain what your product is and how it is different from your competitors’ products. Highlight a few unique selling points.
Key Resources
What do you need to develop your product?
What key resources does your value proposition require? Think of both internal resources—capital, patents, HR, etc—and external resources—background resources and marketing materials.
User Persona #3
Product Name
Give the product a name