Vision/Goal
Why are you creating this product? What is the overarching goal?
Why are you creating this product? What is the overarching goal?
How do you define success?
Create several personas representing specific segments of your audience to understand where your product fits into the market.
Use the User Persona Creator and the Persona Comparison tools to identify your target audience.
Dig into your target audience to understand their problem. What features or functions are necessary to meet your customers' need?
User Persona #1
Identify how your product will be funded and how the product will generate income? Present a pricing model to highlight all possible sources of revenue—ad sales, subscription fees, or asset sales.
User Persona #2
Think of both fixed and variable costs associated with discovering, delivering, marketing, selling and servicing your product. What activities and assets are the most expensive? And which are the riskiest?
Fixed Costs | Variable Costs |
---|---|
Fixed Cost #1 | Variable Cost #1 |
Fixed Cost #2 | Variable Cost #2 |
Selling Point #1
Selling Point #2
Selling Point #3
Traditional Ads
Online & Social Media
Referral
Guerrilla Efforts & PR
Key Resource #1
Key Resource #2
Key Resource #3
User Persona #3
Give the product a name
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