This PRD is our collective roadmap. It aims to keep everyone—from executives to developers and marketing—on the same page. Every detail here matters, not just to the product manager, but to everyone who's got skin in the game. Let's make something awesome.
Provide a brief summary. Why this initiative is a priority for us right now. How does this align with broader objectives? Any pressing market data or user feedback?
Clearly define the problem you aim to solve. Back it up with data, research, and customer feedback. Explain why this is a significant problem that needs solving. What's the specific problem? Do we have data or customer feedback to validate this problem?
Define your target audience. Are you targeting a specific demographic or user persona? Outline why this problem is critical for this group. What's our target demographic? Why is this problem critical for this audience?
What do we aim to achieve with this project? Considerations: Revenue goals, user engagement metrics, etc. Alignment with company objectives.
Define what success looks like through measurable goals and Key Performance Indicators (KPIs). What outcomes should we expect? What are the measurable outcomes? What KPIs should we focus on?
User Story: As a [user type], I want [an action] so that [benefit/value].
Feature Details: What are the essential features? What is out of scope?
Acceptance Criteria: Define what must be true for the feature to be considered complete.
TEAM NOTES
User Story: As a [user type], I want [an action] so that [benefit/value].
Feature Details: What are the essential features? What is out of scope?
Acceptance Criteria: Define what must be true for the feature to be considered complete.
User Story: As a [user type], I want [an action] so that [benefit/value].
Feature Details: What are the essential features? What is out of scope?
Acceptance Criteria: Define what must be true for the feature to be considered complete.
TEAM NOTES
TEAM NOTES
Features, Flows, and Designs
What's In and What's Out?
Having the boundaries set will save us a lot of headaches later. What are our essential and non-essential features? Any constraints we need to be aware of?
Risks and Mitigations: Because it’s better to be prepared. Considerations: What are the potential blockers? Do we have contingency plans?
Mark those calendars, folks. What are our key dates? Are there points where we’ll re-evaluate our strategy?
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What tasks need to be completed? Organize this section according to stage or per team (or team member)
What does sales/success need to know to be able to sell this feature? [Ideally, this is done well ahead of launch so they can start generating excitement.] Will they need to send comms to our sales-led customers?
What dashboards will we need for monitoring (Google Analytics, Stripe, Azure, etc)? Who will be responsible? At what frequency will monitoring occur?
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What's the things we need to do to launch?
Will the product be part of our free plan or only paid plans? Is it an add on?
When will communications happen? Who will be notified? Will we send emails, in-app notifications?
Describe how you'll communicate this project to customers and stakeholders. How will we communicate this to our customers? What key messages do we want to convey?
Anything Else We Need to Sort Out? What uncertainties do we still have? Are there aspects that need further exploration?
Include checkpoints that ensure everyone in the team understands the project’s direction and goals. Does the team understand the project’s goals? How will we ensure internal alignment?
TEAM NOTES
TEAM NOTES