We only bake with seasonal ingredients, local spices and herbs sourced from 5 farms based in Los Angeles County and 14 farms in California.
We reduce cost and carbon footprint by avoiding overseas shipping.
We collaborate with local NGOs to provide job opportunities for veterans, and ex-convicts.
Light Blue Brands fuel our customer growth.
Daily baked cakes, sweet and savory goods. Made to order cakes. Catering items, large scale production for events hosting up to 2000 guests.
Crystal Cakes has established a loyal customer base in an up and coming neighborhood in View Park. Founder and bakery chef Calista McBeal designs and bakes every cupcake that is served to her customers. She uses the best and seasonal ingredients, bakes only to sell all. Nothing goes to waste.
More importantly Crystal Cakes keeps its prices at affordable rates for the neighborhood, resisting gentrification in the area. The business is a crown jewel of the neighborhood, sustainable in every aspect. With its growing prestige, Crystal Cakes gives back to the community in education, training and employment opportunities.
Our primary focus is to serve and nurture our own neighborhood first.
Our prestige and press coverage attracts visitors and passers-by from all over the world.
Gas and Water are sourced with green energy companies. We produce our own electricity and heat water with solar panels.
Own commercial bakery real estate, and equipment.
How will you inform them of your developments and services? Consider the most effective mediums to reach your audience.
We are not shooting for exponential growth or franchise businesses. We position our cost structure, organically with what's within our reach and resources available in our neighborhood.
We are B-Corp elect, fair employers and eligible for tax exemptions. Our employees all live in the neighborhood. We also have a training program to employ veterans and ex-convicts to prevent homelessness in Los Angeles.
We operate at 15% profitability, growing 4-7% each year since 2014.
Our day to day walk-in sales cover all our costs and make up 80% of our revenue. Catering and event organizations are more profitable, but seasonal. They make up 20% of our revenue and up to 50% surplus.
This revenue stream has not gained consistency and strain our bandwidth. We plan to grow this part of the business while maintaining the sustainable principles of the company. Online sales and careful expansion of operations will be the key.