Competitive Analysis

Pizza Restaurants

Pizza can be a tough business to go into - much loved and difficult to stand out among competition. These three businesses all have it down, good pizza and great atmosphere. What are they doing right? And what are they doing wrong? Breaking down their strengths and weaknesses can help you figure out how your own pizza place will survive the pizza wars.

COMPANY INFO

NAME: Domino's

LOCATION: Detroit, MI

COMPANY SIZE: 220,000
FOUNDED: 1960

NAME: California Pizza Kitchen

LOCATION: Los Angeles, CA 

COMPANY SIZE: 14,000

FOUNDED: 1985

NAME: Blaze Pizza

LOCATION: Pasadena, CA

COMPANY SIZE: 1,000
FOUNDED: 2011

Domino's is the second largest pizza chain in the US and the largest worldwide with more than 10,000 stores in 70 countries.

California Pizza Kitchen is a polished casual dining restaurant chain that specializes in California-style pizza. 

DESCRIPTION 

Blaze Pizza serves made-to-order pizza. It was ranked #2 on the 2015 Fast Casual Top 100.

ON THE WEB

PRODUCT

STRENGTHS & WEAKNESSES

Strengths

• Extreme customization 
• Customer relationship
• Rapidly growing market share

Weaknesses

• Less convenient
• Higher price
• Number of options can be overwhelming

Strengths

• Mobile rewards Program 
• Perceived healthy options
• Dine-in atmosphere

Weaknesses

• Expensive
• Time consuming
• Less convenient

Strengths

• Perceived good value 
• Voice ordering
• Delivery tracking

Weaknesses

• Generic social media presence

MARKET BREAKDOWN

Credits

Photo by bahar zahedi

Photo by Diva Plavalaguna

Photo by Chad Montano

Photo by Pablo Pacheco