We'll be sharing on social several times daily. The blog will be updated with high-quality articles about the
food truck industry, organic and local ingredients and Italian cooking twice a month.
Houston's Food Truck Scene
Houston Food Truck event updates and our weekend pop-up locations.
Shared posts from our favorite local food trucks.
#TomatoTuesdays: Shared posts from the community
Up-and-coming local food trucks.
The 10 best annual Houston Food Truck events.
(Feature article) Highlight how The Tomato Food Truck works with local growers.
Basil, Basil, Basil
Daily Specials - especially promoting the February weekend #BasilBrunch campaign.
Daily tips on using basil in diverse dishes and the history of the herb.
#BasilBrunch: Shared customer posts from the community.
History of basil and Italian cooking.
(Feature article) The Tomato Food Truck's Special Ingredient: Basil.
#TomatoMadness campaign to align daily specials with college. basketball's March Madness bracket.
#TomatoMadness video short. Our logo as the all-star basketball.
#TomatoMadness: Shared customer posts from the community.
Tips for eating healthy on a budget.
History of Houston Basketball (local history piece).
Specials - promoting daily pizzas, all about organic, healthy ingredients.
Daily tips on switching ingredients in a 'regular' pizza for a healthier substitute.
#Pizza4All: Shared customer posts from the community.
History of pizza, where did it get the unhealthy rep?
(Feature article) The Tomato Food Truck's Special Ingredient.
Texas Food Truck Month
Daily Specials - campaign in partnership with other food trucks, promoting the industry and sharing deals.
Daily feature: Texas Food Trucks we love.
#TexasFoodTruckMonth: Shared customer posts from the community
History of Food Trucks in Texas and how the industry has evolved.
(Feature article) The Tomato Food Truck's Collab w/ Garden Greens: A Food Truck Partnership Story.
Food Truck Technology
Daily Specials - especially deals for using our new app (scheduled to release at end of May) .
Promotions about our new app.
#TomatoFoodTruck: Shared customer posts from the community.
How technology has evolved in the food world.
(Feature article) Highlight the Tomato Truck App with delivery available and pre-ordering for on-site locations.
All content should align with these checkpoints before being published so that we stay on-brand:
Our customers are young, fun and live on the internet, meaning we should too! Keep in mind different customer segments are on different channels.
Looking at our monthly trends, we can decide how to further optimize our content:
Here are some things we can optimize as we continue to grow our content marketing efforts:
Monday through Friday
Lunch: 12-4pm @ Memorial Park
Dinner: 5-8pm @ Herman Brown Park
Brunch: 11-3pm @ weekly pop-ups
Events and other locations TBA