Strengths
- Baking only with seasonal ingredients, local spices and herbs.
- Partnering only with local farms - 5 farms based in Los Angeles County and 14 farms in California
- Environmentally friendly - Producing our own electricity and hot water with solar panels, Gas and Water are sourced with green energy companies
- Reducing cost and carbon footprint by avoiding overseas shipping
- Offering made-to-order cakes
- Large-scale production for events, hosting up to 2000 guests
- Collaboration with local NGOs
Weaknesses
- Lack of ingredients from local sources
- Seasonal shortage of production-related to local farms
- No online or mobile payment system
- Small number of staff for the preparation of big events
Opportunities
- Website development to reach more customers easily- Online ordering
- Partnerships with local restaurants and coffee shops
- Catering for local events
- Farm project to grow our own herbs and local species
Threats
- Local well-known baker in Los Angeles County; "Banana Bread Bakery"
- Location of the bakery (it is far from local farms)
- Lack of computer skills
- Need of a delivery truck
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