December 2021
Include information about your current social strategy here. What are the main goals of your strategy? How are you progressing towards these goals? And how does this social strategy fit into your overall brand health and digital presence? You should also include information about how your social channels are being monitored and how the data is collected.
Describe your Facebook strategy and high-level results.
Activities | Current Date Range | Comparison Date Range | Net Gain/Loss |
|---|---|---|---|
# of Posts | | | |
New Followers | | | |
Total Likes | | | |
Page Views | | | |
Video Views | | | |
Page Impressions | | | |
Top-performing post
[insert image and link here]
Describe your Twitter strategy and high-level results.
Activities | Current Date Range | Comparison Date Range | Net Gain/Loss |
|---|---|---|---|
# of Posts | | | |
New Followers | | | |
Total Likes | | | |
Total Retweets | | | |
Total Engagement | | | |
URL Clicks | | | |
Top-performing post
[insert image and link here]
Describe your Instagram strategy and high-level results.
Activities | Current Date Range | Comparison Date Range | Net Gain/Loss |
|---|---|---|---|
# of Posts | | | |
New Followers | | | |
Total Likes | | | |
Bio Link Clicks | | | |
Story Views | | | |
Total Impressions | | | |
Top-performing post
[insert image and link here]
Describe your YouTube strategy and high-level results.
Activities | Current Date Range | Comparison Date Range | Net Gain/Loss |
|---|---|---|---|
# of Posts | | | |
New Followers | | | |
Total Likes | | | |
Minutes Watched | | | |
Video Views | | | |
Total Shares | | | |
Top-performing post
[insert image and link here]
Describe your LinkedIn strategy and high-level results.
Activities | Current Date Range | Comparison Date Range | Net Gain/Loss |
|---|---|---|---|
# of Posts | | | |
New Followers | | | |
Total Likes | | | |
Total Shares | | | |
Page Views | | | |
URL Clicks | | | |
Top-performing post
[insert image and link here]
Describe your Pinterest strategy and high-level results.
Activities | Current Date Range | Comparison Date Range | Net Gain/Loss |
|---|---|---|---|
# of Pins | | | |
New Followers | | | |
Total Engagement | | | |
Net Re-pins | | | |
Total Impressions | | | |
URL Clicks | | | |
Top-performing post
[insert image and link here]
Explain how your social channels compare to one another. What channel are you having the most success on? Where can you improve?
YouTube
25% Instagram
15% Facebook
20% Twitter
16% YouTube
10% LinkedIn
14% Pinterest
What does the data tell you about your social strategy? Is there anything that stood out in the report, good or bad. What does this mean for your brand?
Discuss the social strategy moving forward into the next month/quarter/year. Explain what the next steps are based on your key findings.