Positioning
Underscore your brand's unique position in the market. Complete the statement below based on your startup:
For (your target customers) who (have a specific need or opportunity), (your product or service) will (provide this solution). Different from (competitors), (your product) (has this unique advantage) and (offers these types of answers to consumers' problems).
Milestones
Startup Founded.
January 1st, 2020
Launched MVP.
April 1st, 2020
Secured $10,000 in funding.
August 1st, 2021
Expanded team to 7 employees.
January 1st, 2022
10,000 active users.
May 1st, 2022
25,000 active users.
August 1st, 2024
50,000 active users.
October 1st, 2025
Product/Service Summary
Introduce your product or service with a description of your core offering. Further elaborate on your positioning statement. Include a description of what it is, who it's for, why it's needed, and why it's better than alternative products or services.
Problems
What crucial problems do your consumers face today? Capture their frustrations in up to three points.
Problem #1
Problem #2
Problem #3
Solutions
Why is your company best suited to providing solutions? Present the features and capabilities that define your service and make it the top tool for addressing consumers’ needs.
Solution #1
Solution #2
Solution #3
Funding Goals
Break down what you are raising the funds for. Change the color scheme of this pie chart through module settings.
Raising $100,000
20% Salaries
20% IT
20% Legal
20% Marketing
20% R&D
FAQs
What questions should I answer?
Consider the elements of your company you anticipate attracting the most inquiries. What will investors, partners, enterprise clients be itching to know? In addressing topics, zero in on the information you feel is most relevant to your target audience who will send this One Pager to.
How many questions should I include?
3-5 questions is a good range. Remember—keep topics addressed and information shared relevant to your audience.
What if I don't have answers to all the questions?
You’re not alone. This means you have more in common with your customers than you realize. The key is to give honest, clear, and brief answers. Start the dialogue and keep the discussion open with your stakeholders.
Founding Team
Jack Berger
Founder & CEO
Describe relevant experience at X, Y, Z companies. Explain what makes this person perfect for this job and how they will help the company succeed in the marketplace.
email@domainname.com
Chelsea Orville
Co-founder & CFO
Describe relevant experience at X, Y, Z companies. Explain what makes this person perfect for this job and how they will help the company succeed in the marketplace.
email@domainname.com
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