What makes your service the top tool for addressing consumer needs? What are your cutting-edge features, your novel capabilities that set your company apart?
Example: Reputation in the marketplace. Expertise at partner level in HRM consultancy.
What aspect of your company has room for growth? What part of your business could be improved to strengthen your services? What elements have prompted feedback?
Example: Shortage of consultants at an operating level rather than partner level. Unable to deal with multi-disciplinary assignments because of size or lack of ability.
What are consumers craving? What does your community need? What skills, knowledge, and tools do your company have to extend to individuals, businesses, or organizations?
Example: Well-established position with a well-defined market niche. The identified market for consultancy in areas other than HRM.
What obstacles do you foresee challenging your company's success? Which competitors have the potential to threaten your business? Is your consumer market evolving in a way that poses a risk to your company's future?
Example: Big agencies operating at a minor level. Other small consultancies looking to enter the marketplace.