TOWS MatrixMy Awesome Company
November 20, 2019
What are consumers craving? What does your community need?
What skills, knowledge, and tools does your company have to extend to individuals, businesses, or organizations?
Example: Well established position with a well-defined market niche. Identified market for consultancy in areas other than HRM.
What makes your service the top tool for addressing consumer needs?
What are your cutting-edge features, your novel capabilities that set your company apart.
Example: Reputation in marketplace. Expertise at partner level in HRM consultancy.
What aspect of your company has room for growth?
What part of your business could be improved to strengthen your services? What elements have prompted feedback?
Example: Shortage of consultants at operating level rather than partner level. Unable to deal with multi-disciplinary assignments because of size or lack of ability.
Leverage your strengths to maximize your opportunities.What strategies can you use to best utilize your strengths and opportunities? How can your team's skills, knowledge or tools work together with the opportunities in the market?
Counter your organization's weaknesses by taking advantage of market opportunities. How can your weaknesses feed into the opportunities in the market? Think of what elements of your business need improvement.
What obstacles do you foresee challenging your company’s success? Which competitors have the potential to threaten your business? Is your consumer market evolving in a way that poses a risk to your company’s future?
Example: Large consultancies operating at a minor level. Other small consultancies looking to invade the marketplace.