"I'm looking for a site that will simplify the planning of my business trips."

Age: 35

Work: Regional Director

Family: Married, 1 child

Location: Austin, TX

Character: The Frequent Flyer

Goals

• To spend less time booking travel
• To narrow her options quickly

Frustrations

• Too much time spent booking - she's busy!
• Too many websites visited per trip
• Not terribly tech-savvy - doesn't like the process

Bio

Jill is a Regional Director who travels 4-8 times each month for work. She has a specific region in which she travels, and she often visits the same cities and stays at the same hotel. She is frustrated by the fact that no matter how frequently she takes similar trips, she spends hours of her day booking travel. She expects her travel solutions to be as organized as she is.

Brands