Set Up Google Search Console
Monitor your site’s presence in Google search results.

Set Up Bing Webmaster Tools
Expand your reach to Bing’s audience.

Install Google Analytics
Track user behavior, conversions, and site performance.

Install and Configure an SEO Plugin
If using WordPress, use plugins like Yoast or Rank Math.

Generate and Submit an XML Sitemap
Ensure search engines can index all your pages.

Create and Validate a Robots.txt File
Control which pages search engines can crawl.

Check Google Search Console for Manual Actions
Ensure your site isn’t penalized.

Ensure Google Can Index Your Site
Use the “site:” operator and URL Inspection tool in Search Console.

Optimize Site Speed
Compress images, enable caching, and minify CSS/JavaScript.

Check Mobile-Friendliness
Use Google’s Mobile-Friendly Test to ensure responsive design.

Implement HTTPS Across Your Site
Secure your site and build user trust.

Add Canonical Tags
Prevent duplicate content issues by specifying the preferred version of your pages.

Identify Your Top Competitors
Analyze their SEO strategies for insights.

Discover Your Main ‘Money’ Keywords
Focus on terms that drive revenue.

Research Long-Tail Keywords
Target specific queries with high intent.

Create a Keyword Map
Align keywords with content and pages on your site.

Analyze Search Intent
Understand whether users are looking to buy, learn, or compare.

Identify Common Questions
Use tools like AnswerThePublic to find what people are asking.

Assess Keyword Difficulty
Prioritize keywords with a balance of low competition and high volume.

Find Content Gaps
Look for opportunities where your competitors have weak or missing content.

Ensure Your Site is Using HTTPS
Secure all pages and eliminate mixed content issues.

Fix Crawl Errors
Use Search Console to identify and resolve issues.

Set Up SEO-Friendly URLs
Keep them short, descriptive, and free of unnecessary parameters.

Implement Structured Data
Use schema markup to enhance how your content appears in search results.

Optimize Alt Text for All Images
Describe images for both accessibility and SEO.

Check for Duplicate Content
Ensure each page offers unique value.

Fix Broken Links (Internal and External)
Use tools like Screaming Frog to identify and repair broken links.

Update Meta Titles and Descriptions
Make sure they are compelling, unique, and keyword-optimized.

Use Headers Properly (H1, H2, H3)
Organize content logically with header tags.

Optimize for Featured Snippets
Provide clear, concise answers to common questions.

Audit and Fix Internal Linking
Ensure a logical flow and distribute link equity across your site.

Update Content Regularly
Keep your information fresh and relevant.

Perform a Content Audit
Identify and improve underperforming content.

Prune Low-Quality Content
Remove or revamp content that doesn’t provide value.

Optimize Title Tags and Meta Descriptions
Ensure they are unique and contain target keywords.

Optimize Alt Text for All Images
Ensure all images have descriptive, keyword-rich alt text to enhance both SEO and accessibility.

Check for Keyword Cannibalization
Ensure you’re not competing with yourself for the same keywords.

Ensure Proper Use of H1 Tags
Only one per page, with relevant keywords.

Improve Content Readability
Use bullet points, short paragraphs, and clear language.

Enhance Content with Multimedia
Add images, videos, and infographics where relevant.

Create Evergreen Content
Focus on content that remains relevant over time.

Analyze Your Backlink Profile
Use tools like Ahrefs to monitor and improve your backlinks.

Disavow Toxic Links
Identify and disavow harmful backlinks.

Conduct Competitor Backlink Analysis
Identify link opportunities by analyzing competitors.

Build High-Quality Backlinks
Focus on earning links from reputable sites in your niche.

Turn Unlinked Mentions into Links
Reach out to sites that mention you but don’t link.

Set Up and Optimize Google My Business
Vital for local SEO and visibility.

Get Listed in Relevant Directories
Ensure your business is listed in industry-specific directories.

Encourage Customer Reviews
Positive reviews boost credibility and local rankings.

Monitor Brand Mentions
Use tools like Mention to track and capitalize on brand mentions.

Optimize Page Load Speed
Aim for load times under 3 seconds.

Ensure Mobile Optimization
Test your site on various devices and browsers.

Simplify Site Navigation
Users should find what they need within 3 clicks.

Reduce Bounce Rates
Provide relevant content and optimize page load times.

Improve Session Duration
Use engaging content and internal linking to keep users on your site.

Test and Optimize CTAs
Continuously test call-to-action buttons for better conversion rates.

Collect and Analyze User Feedback
Use surveys and feedback forms to understand user pain points.

Conduct Regular SEO Audits
Identify issues and opportunities on a routine basis.

Track Keyword Rankings
Monitor your position for key terms and adjust strategy as needed.

Review Google Analytics Data
Regularly analyze traffic patterns, user behavior, and conversion paths.

Check for New Crawl Errors
Use Search Console to stay on top of any new issues.

Monitor Your Backlink Profile
Continuously assess the quality and quantity of your backlinks.

Stay Updated with SEO Best Practices
The SEO landscape is always changing; stay informed.