User Empathy Map
Where do her eyes go?
What surrounds her physical environment?
What type of content catches her eye?
What products are on her radar?
What's on the outside?
What would she say out loud?
How would she behave in private?
How does she appear to others?
Who impacts her thinking?
- Family, friends, colleagues
What do they say?
What's on the inside?
What makes her feel good or bad?
Major preoccupations and worries.
Aspirations and desires.