User Empathy Map

PERSONA NAME

SIGHTS  


Where do her eyes go?

What surrounds her physical environment?
What type of content catches her eye?

What products are on her radar?

ACTIONS & QUOTES  


What's on the outside?

What would she say out loud?

How would she behave in private?

How does she appear to others?

INFLUENCES

 

Who impacts her thinking?
- Family, friends, colleagues
- Media

- Experts
What do they say?


THOUGHTS & FEELINGS  


What's on the inside?
What makes her feel good or bad?

Major preoccupations and worries.

Aspirations and desires.

DESIGNED FOR: 


DESIGNED FOR: 

DESIGNED BY:

DESIGNED FOR: 

DESIGNED BY:

DESIGNED BY:

GAINS

  • What does she hope to achieve?
  • Is she driven by the end goal or the journey?
  • What does success look like?

PAINS

  • What gets in the way of her goals?
  • What is she anxious about?
  • What are her frustrations with a product or a process?
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