User Type: Free/Paid
User Role: Admin, member, etc.
Department: Marketing, sales
What goals are they trying to reach by using your product? What have they achieved since using your product? Dig for specific metric, if possible.
Learn a little bit out about your customer's personal vision and goals. What's their inspiration?
Words and phrases the user mentioned that could be an inspiration for product positioning.
What people or brands were mentioned during the conversation? These may or may not be related to your product.
What pain points or roadblocks brought this user to your product? What were they using before?