Company Name
Type: Agency/Startup
Username: John Richards
Company size: 100
Interviewed by: Interviewer
Date: DD/MM/YYYY
User Details
User Type: Free/Paid
User Role: Admin, member, etc.
Department: Marketing, sales
"Highlighted quotes."
Use Cases
- How, with whom, in what context do they use the product?
- What is the primary objective for using your product?
Goals
What goals are they trying to reach by using your product? What have they achieved since using your product? Dig for specific metric, if possible.
Background
Learn a little bit out about your customer's personal vision and goals. What's their inspiration?
Suggestions
- What does your customer hope to see in the future?
- What's holding them back form integrating your product more into their daily workflow?
- Consider updates and items already on your product roadmap.
Influencers & Products
What people or brands were mentioned during the conversation? These may or may not be related to your product.
Notes and feedback
What pain points or roadblocks brought this user to your product? What were they using before?
