Explain what you are looking to achieve with this User Persona Comparison. Consider who among your team members or clients will benefit from identifying your user segments.
√ Product Roadmap Decisions
√ Sales Team Goal Setting
√ Content Marketing
√ Social Media Targeting
√ SEO Optimization
√ Pricing Tiers Determination
√ HR and Recruiting
√ Investor Presentations
√ Stakeholder Reporting
Created by:
Name Last Name
DD.MM.YYYY
Attn:
Name Last Name
Name Last Name
Customer Feedback & Testing
Customer Data
Product Analytics
Social Analytics
Surveys
Market Research
30% Passive Pam
20% Casual Carl
35% Active Alice
15% Advocate Dan
Use this space to condense your research and analysis to form an executive summary.
Why is your audience separated into the following segments? What are some high-level differentiators between each segment? Your segmentation parameters may be based on: demographics, psychographics, geography, usage behavior, levels of engagement, or any other criteria specific to your product, service, or industry. How is each segment distinct and why is each one necessary to target?
Include any supplementary information you feel will help your readers understand your customer segments. When filling out the tables below, concentrate on the unique characteristics between the segments.
Based on the findings, list important action items and urgencies related to targeting and communicating with your audience.
Prioritize content creation for Segment B
Push direct sales efforts for Segment C.
De-prioritize Segment A's feedback on product iterations.
"A real life quote that captures this user segment's relationship with your brand."
"A real life quote that captures this user segment's relationship with your brand."
"A real life quote that captures this user segment's relationship with your brand."
"A real life quote that captures this user segment's relationship with your brand."
Age / Generation
Occupation
Location
Character Archetype
Age / Generation
Occupation
Location
Character Archetype
Age / Generation
Occupation
Location
Character Archetype
Age / Generation
Occupation
Location
Character Archetype
A unique goal or task this user hopes to achieve.
The obstacle that prevents this user from achieving their goals.
A unique goal or task this user hopes to achieve.
The obstacle that prevents this user from achieving their goals.
A unique goal or task this user hopes to achieve.
The obstacle that prevents this user from achieving their goals.
A unique goal or task this user hopes to achieve.
The obstacle that prevents this user from achieving their goals.
Affordable
Premium
E-Commerce
Retail
Standard
Personalized
Affordable
Premium
E-Commerce
Retail
Standard
Personalized
Affordable
Premium
E-Commerce
Retail
Standard
Personalized
Affordable
Premium
E-Commerce
Retail
Standard
Personalized
Advertising
Inbound Content
Direct Sales
Social Media
Referrals
Advertising
Inbound Content
Direct Sales
Social Media
Referrals
Advertising
Inbound Content
Direct Sales
Social Media
Referrals
Advertising
Inbound Content
Direct Sales
Social Media
Referrals
