User Persona Name

"A quotation that captures this user's mindset."

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Age: 1-100

Work: Job Title

Family: Married, kids, etc. 

Location: City, State

Character: Archetype

Personality

Introvert

Extrovert

Thinking

Feeling

Sensing

Intuition

Judging

Perceiving

Trait 1

Trait 2

Trait 3

Trait 4

Goals

  • A task that needs to be completed. 
  • A life goal to be reached. 
  • Or an experience to be felt. 

Frustrations

  • The challenges this user would like to avoid. 
  • An obstacle that prevents this user from achieving their goals.
  • Problems with the available solutions.

Bio

The bio should be a short paragraph describing the user's journey. It should include some of their history leading up to a current use case. It may be helpful to incorporate information listed across the template and add pertinent details that may have been left out. Highlight factors of the user's personal and professional life that make this user an ideal customer of your product.



Remember - you may modify this template, remove any of the modules or add new ones for your own purpose.

Motivation

Incentive

Fear

Growth

Power

Social

Preferred Channels

Traditional Ads

Online & Social Media

Referral

Guerilla Efforts & PR

Brands & Influencers

DO NEXT   Customer Journey Map

See related templates

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