Customer
Product
Analysis
Identify the core needs, pain points, and desires of your target customers.
Then, map out how your product addresses these areas better than the competition.
Pain Points
What are your customers' biggest current problems?
Needs & Desires
What unmet needs or future aspirations do customers have?
Benefits
How does your product address the identified pain points and needs?
Uniqueness
What makes your solution truly unique versus the competition?
Value Proposition Statement
Put it all together.
For
Target Customer
Who
Statement of Need or Opportunity
Our
Product/Service Name
Is
Product Category
That
Statement of Benefit
Who is your target audience?
E.g. Small business owners in the retail industry.
Describe the primary problem or opportunity your target customer faces.
E.g. Struggle with managing inventory efficiently and reducing stockouts.
Specify your product or service name.
E.g. RetailSmart Inventory Manager.
Define the category or type of product/service.
E.g. A cloud-based inventory management software.
Highlight the key benefit or solution your product/service provides.
E.g. Helps businesses streamline inventory processes and ensure product availability, reducing lost sales by 20%.
Elevator Pitch
Summarize your value proposition in one sentence.