Project Brief
NaturLife Magazine Website Development
AUGUST 25, 2019
Client Profile
NaturLife Magazine is a print magazine focused on promoting a healthy lifestyle through outdoor sports. Established in June 2018, it has quickly gained momentum and reached 1,000 paid subscribers in two months.
The client works with professional nature photographers and graphic designers to showcase the best locations for outdoor sports. The magazine provides reader-created adventure stories and organizes a monthly contest.
- Company name: NaturLife Magazine
- Company info: Printed Magazine, established in June
- Motto: "Let nature keep you healthy"
- Brand details: Energetic, minimal, caring, entertaining, motivating
- Competitors: Natural Solutions Magazine, HikeUp
Project Overview
The client wants to create a web version of the print magazine.
- Website development: www.naturlifemag.com
- Good quality tablet, mobile, and desktop responsiveness
- Brand identity should be kept the same as the print version. Colors and fonts remain the same on the web.
- The home page should be minimal in design and deliver a good user experience. Only 3 tabs on the home page (placed on top of the page, centered): About, Discover, Contest.
Project Objectives
- Develop a website for NaturLife Mag in one month- launch date 25 September- with a total budget of $15,000.
- Integrate existing subscriber data (1,000 subscribers) into the website's web database for email marketing purposes.
- Email 1,000 subscribers on the website launch date. (Open rate goal: 30% Click Rate goal: 25%)
- Website speed and performance should be optimized (score expected: A, on all three devices)
Target Audience
NaturLife Magazine's target audience is educated women who are between the ages of 25 and 45, married with kids and interested in outdoor activities. Their main goal is to spend time in nature, get away from city life and keep their family healthy.
They are interested in contests for getaways and coupons for natural parks, ski resorts, botanical gardens. They search for activities online (health & fitness blogs), follow social media, mostly Facebook and Instagram, and subscribe to 1 to 2 monthly print magazines.
Subscribers
70% Women (25-45)
30% Men (25-45)
Schedule & Budget
- The project will be evaluated in 3 steps:
- Step 1: Creation, (design, content)
- Step 2: Test, Optimization
- Step 3: Launch, Newsletter
- After each step, the client will provide feedback to the team and the project's scope will adjust according to the feedback received.
- Total budget for the project is $15,000. It will be paid in 2 installments, $7,500 after Step 1, $7,500 after Step 2.
Project Steps | Due Date | Duration |
|---|---|---|
Project Step 1 (Creation) | 08/27/2018 | 15 days |
Project Step 2 (Test, Optimization) | 09/10/2018 | 15 days |
Project Final: Launch Date | 09/25/2018 | 30 days |
Project Scope
The client, NaturLife Magazine, is expecting the development, optimization and launch of a magazine site to coincide with the print magazine. This requires full website development speed and performance optimization, and the creation and deployment of a mass email to current subscribers about the new site launch.
The website quality testing and optimizations are part of the project and different devices should be taken into consideration while evaluating performance.
The client doesn't expect any content creation or design work. These assets will be provided by their content manager and freelance designer. The content of the website and images used should be exactly the same as the ones the client provides.
In scope
- Website development, optimization
- Sending newsletter (launch email) /subscriber database integration
Out of scope
- Design improvements will be managed by a freelance designer hired by the client
- Content creation for the website will be provided by the client
Success Measure
Success will be measured based on productivity and efficiency; whether or not the development team meets the due dates for Step 1, 2, and 3. Besides the dates, client's feedback on quality and professionalism during each step will be taken into account while overseeing the project.
For the email campaign, open & click-through rates will be recorded and analyzed according to goals set. (The goal for the CR and OR were decided according to client's data)
- Due dates (Step 1,2,3)
- Open and click rates (email campaign)
- Client feedback