Crystal Cakes
Branding & Social Media Marketing Proposal
Attn: Calista McBeal
April 27, 2017
www.lightbluebrand.com
323.333.4455
Los Angeles CA
Attn: Calista McBeal
April 27, 2017
www.lightbluebrand.com
323.333.4455
Los Angeles CA
Crystal Cakes has established a loyal customer base in an up and coming neighborhood in View Park. Founder and bakery chef Calista McBeal designs and bakes every cupcake that is served to her customers. She uses the best and seasonal ingredients, bakes only to sell all. Nothing goes to waste. More importantly Crystal Cakes keeps its prices at affordable rates for the neighborhood, resisting gentrification in the area.
Calista runs a super efficient small business, that can set an example for many others out there, and she is ready to share her wisdom with the world.
It's about time Los Angeles hears all about Crystal Cakes! Our team of hardworking gals will craft a custom social media outreach plan, fire through the best channels, grow the customer base of the company and spread the message about this modern, sustainable, healthy and ethical business.
Start date: March 2022
Duration: Six months
We believe the most effective channels to reach the target audience for Crystal Cakes is through these two main channels.
We will invite bloggers, tastemakers into the store and spread the online coverage to reach beyond Cyrstal Cake's own social media presence.
Bring Calista McBeal to speak at women's conference, events, meetups in Los Angeles and spread her knowledge.
We are not just pretty gals getting creative with tweets. We follow a very methodical and scientific process to pin point the right target audience and run our efforts to reach them at the right time, through the right channel, at their own individual wavelength.
Photography
Interviews
Blogs
Tastemakers
Instagram: 50,000 followers
Facebook Reviews:
5 *****
Yelp Ratings: 5 start
Events
Videos
LAtimes coverage
Food Network Outreach
Instagram: 200K followers.
Vimeo channel launch.
Mini documentary.
Instagram: 250K followers.
Ellen DeGeneres invitation.
Research
Interviews
Social media accounts set up
Workflow set up
$5000
Everything included.
All tools, softwares included.
Additional travel costs may apply.
Unlimited support and communications with our team.
Monthly Invoices processed on the 1st day of each month.
NET30.
60 day notice to terminate.
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⌲ jennifer@lightbluebrands.com
⌲ libeth@lightbluebrands.com
✉ 123 Main St. Los Angeles, CA 90028
☎ 310-555-1234
www.lightbluebrands.com