Brand PositioningFor (your target customers) who (have a specific need or opportunity), (your product or service) will (provide this solution). Different from (competitors), (your product) (has this unique advantage) and (offers this type of answers to consumers' problems). Work on your Brand Positioning.
Product / Service & DifferentiationPresent the features and capabilities that define your service and make it the distinguishing tool for addressing consumers' needs.
- Service 1
- Service 2
- Service 3
- Service 4
$800,000 in sales
FOUNDER & CEOHeadline of expertise, responsibilities, and interests.
CO-FOUNDER & CEOHeadline of expertise, responsibilities, and interests.
Business Founded.January 1st, 2018
Launched MPV.April 1st, 2018
Reached $150,000 in sales.August 1st, 2019
Expanded team to 7 employees.January 1st, 2020
Reached $300,000 in sales.December 31st, 2020
Reached 25,000 subscriptions.December 31st, 2022
What questions should I answer?Consider the elements of your company you anticipate attracting the most inquiries. What will investors, partners, enterprise clients be itching to know? Who will you send this One Pager to?
How many questions should I include?3-5 questions is a good range. Remember—keep topics addressed and information shared relevant to your audience.
What if I don't have answers to all the questions?You’re not alone. The key is to give honest, clear and brief answers. Start the dialogue and keep the discussion open with your stakeholders.