Case Study: Project Name
(Using a compelling headline and subheading that answers a potential client's need/problem is more likely to get eyes on your case study and land your next project)
Short description of the client and its main service or product. If there is more than one product, give an overview of the division or product you worked on
- Happy Customer
Vice President, Sales
How has your project helped the client?
Key Metric 1
Key Metric 2
Key Metric 3
Key Metric 4
Tip: choose key performance metrics that speak to your target audience
The story you want to tell should showcase how your product or services either: provided a noteworthy solution to a particular problem, involved a well-known client, and/ or achieved outstanding results. In this section, describe the problem the client came to you with in detail. This is where you should discuss the end goal or purpose of the project. What metrics determined if the solution was a success? Were there any secondary objectives and how were those measured? What were the risks?
Tip: Use a SWOT Analysis for your client to help assess the client's main challenge and the company's strengths and weaknesses.
What was the way your company discovered a solution to your client's problem? What made you stand out from other agencies? Explain what steps you took to develop a solution that truly stands out as a showcase project for your company and a win for your client.
- John D.
You want to give a step-by-step analysis of how your products or services were able to resolve the initial challenge the client came to you with. Include the strategy you took and how it was implemented. What made your solution unique or best-suited to address this particular problem?
Discuss the rollout plan and include details of how the product was launched to the end user. Did you or your client plan any events or specific marketing campaigns to promote the product?
Here, you want to describe in detail how your solution helped the client reach their goal (you'll want to check back a few months after the project finished to see where the company stands and get more detailed results data). How well did the solution address the initial challenge? Did it address any secondary objectives? Did it have any unexpected positive results?
List awards and/or press mentions here
Give an overview of your company. Include background information, founding members, and the mission statement of the company. Any inspirations that your company has? Put that here too. If your company is an extension of another company, you may want to mention something about that as well.