Persona Name
Brief info.Scenario
Explain the use case you are exploring for this product or service.
Customer Actions
Touch Points
Pain Points
Solutions & Opportunities
Emotions
List everything the user does during each phase.
Add the moments a customer will directly, or indirectly, come into contact with your product or service.
How does the customer feel at each stage.
What are the pain points and obstacles for this customer?
How do you intend to help the customer overcome the pain points and obstacles?
- Solution
- Opportunity
Stages
- Opportunity
- Opportunity
- Solution
- Solution
- Opportunity
- Solution
- Opportunity
- Solution
Advocacy
Awareness
Consideration
Purchase
Onboarding
Prepared by: Name
Date: 18.May.2022
Date: 18.May.2022
