Customer Journey Map

Persona Name

Brief Info.

Scenario

Explain the use case you are exploring for this product or service.

Goals and Expectations

0 out of 3 items completed

Main Goal

Expectation 1

Expectation 2
bubble chart
a close up of a clock

Customer Actions

0 out of 2 items completed

Action 1

Action 2

0 out of 2 items completed

Action 1

Action 2
0 out of 2 items completed

Action 1

Action 2
0 out of 1 items completed

Action 1

Touch Points

0 out of 3 items completed

Action 1

Action 2

Action 3

Pain Points

0 out of 1 items completed

Obstacle 1

0 out of 2 items completed

Obstacle 1

Obstacle 2

0 out of 2 items completed

Pain Point 1

Pain Point 2

0 out of 1 items completed

Pain Point 1

0 out of 2 items completed

Obstacle 1

Obstacle 2

Solutions & Opportunities

Emotions

List everything the user does during each phase.
Add the moments a customer will directly, or indirectly, come into contact with your product or service.
How does the customer feel at each stage.
What are the pain points and obstacles for this customer?
How do you intend to help the customer overcome the pain points and obstacles?

Ads 

Point

Channel

Touch Point

Channel Name

Touch Point

Channel Name

Shopping Point

Purchase Point

Delivery

Usage Point

Service Point

Channel Name

Touch Point

  • Solution
  • Opportunity

Stages


  • Opportunity
  • Opportunity
  • Solution
  • Solution
  • Opportunity
  • Solution  
  • Opportunity
  • Solution 

Advocacy

Awareness 

Consideration 

Purchase  

Onboarding  

 

          

 

          

 

          

 

          

 

          

Prepared by: Name
Date: 18.May.2023
a close up of a clock

DO NEXT   Ecosystem Map

See other types of Customer Journey Maps

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