Ecosystem Map

Players

Past, Present, Future

  • Where has your industry been?
  • Who are the players that went extinct and why?
  • Who is still around?
  • What else can be expected in the future, with the introduction of new technology and digital interconnectedness? 

Events

  • Global Conference 1
  • International Summit D
  • Tradeshow Z
  • Local Meetup X
  • Local Event B

Affordable

Premium

Customization

Standardization

Global Reach

Localization

Other Criteria

Other Criteria

Related Brands

  • Complementary tools or products
  • Other products and services your target audience uses
  • Branding and marketing inspiration
  • Monetization, pricing benchmarks
  • Partners, and allied brands
  • Related NGOs and non-profits
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Top 3 Competitors

Analysis of Direct Competitors here.

Social Media

  • Hashtags, people, brands
  • Groups on LinkedIn, Facebook, Twitter Lists
  • Forums

Topic

Keyword 

Topic

Keyword

Topic

Subject

Online Resources

List out the main resources you will regularly tap into. 

Newsletters & Subscriptions

List Newsletters to sign up to. 


  • Thought leaders, knowledge bases, how-tos. 
  • Marketing and product how-to's and guides. 
  • Competitors' newsletters.
  • News outlets and alerts from trade publications.
  • YouTube Channels
  • Podcasts

See related Templates for Business and Brand Strategy

DO NEXT Brand Positioning Canvas

The Ecosystem Map is created by Makaela Kingsley,

Director of the Patricelli Center for Social Entrepreneurship 

at Wesleyan University. 

Learn More

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