Ecosystem Mapping

Players
Past, Present, Future

• Where has your industry been?
• Who are the players that went extinct and why?
• Who is still around?
• What else can be expected in the future, with the introduction of new technology and digital interconnectedness?

Online Resources

List out main sources of information you will tap into consistently.

Newsletters

• Thought leaders, knowledge bases, how to's
• Marketing and product how to's and guides
• Competitors' newsletters
• News outlets and alerts from trade publications

Google Alerts

List Keywords, Topics to receive google alerts for.

• Topic 1
• Topic 2
• Topic 3
• Topic 4

Social Media

• Hashtags, people, companies 
• Related LinkedIn, Facebook Groups
• Twitter Lists
• YouTube Channels

Events

• Global Conference A
• International Summit D
• Tradeshow Z
• Local Meetup X
• Local Event B

Database

Analysis of Top 3 Direct Competitors 

Related Brands

• Complementary tools or products
• Other products and services your target audience uses
• Branding and marketing inspiration
• Monetization, pricing benchmarks
• Partners and ally brands
• Related NGOs and non-profits