Ecosystem Map

Players

Past, Present, Future

  • Where has your industry been?
  • Who are the players that went extinct and why?
  • Who is still around?
  • What else can be expected in the future, with the introduction of new technology and digital interconnectedness? 

Events

  • Global Conference 1
  • International Summit D
  • Tradeshow Z
  • Local Meetup X
  • Local Event B

Market Criteria

Affordable

Premium

Customization

Standardization

Global Reach

Localization

Other Criteria

Other Criteria

Related Brands

  • Complementary tools or products
  • Other products and services your target audience uses
  • Branding and marketing inspiration
  • Monetization, pricing benchmarks
  • Partners, and allied brands
  • Related NGOs and non-profits
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Top 3 Competitors

Analysis of Direct Competitors here.

Social Media

  • Hashtags, people, brands
  • Groups on LinkedIn, Facebook, Twitter Lists
  • Forums

Google Alerts

List keywords & topics to receive Google Alerts for. 

Topic

Keyword 

Topic

Keyword

Topic

Subject

Online Resources

List out the main resources you will regularly tap into. 

Newsletters & Subscriptions

List Newsletters to sign up to. 


  • Thought leaders, knowledge bases, how-tos. 
  • Marketing and product how-to's and guides. 
  • Competitors' newsletters.
  • News outlets and alerts from trade publications.
  • YouTube Channels
  • Podcasts

The Ecosystem Map is created by Makaela Kingsley,

Director of the Patricelli Center for Social Entrepreneurship 

at Wesleyan University. 

Learn More

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