Players
Past, Present, Future
- Where has your industry been?
- Who are the players that went extinct and why?
- Who is still around?
- What else can be expected in the future, with the introduction of new technology and digital interconnectedness?
Online Resources
List out main sources of information you will tap into consistently.
Events
- Global Conference 1
- International Summit D
- Tradeshow Z
- Local Meetup X
- Local Event B
Newsletters
- Thought leaders, knowledge bases, how-to's.
- Marketing and product how-to's and guides.
- Competitors' newsletters
- News outlets and alerts from trade publications.
Market Criteria
Scale Chart
Database
Analysis of top 3 direct competitors
- Complementary tools or products
- Other products and services your target audience uses
- Branding and marketing inspiration
- Monetization, pricing benchmarks
- Partners and ally brands
- Related NGOs and non-profits
