Executive Summary
Our Amazing Company
Briefly state your company’s long term vision.
Your vision is the long-term impact you aim to achieve. Keep it aspirational and forward-looking. For example, "Empower small businesses globally with effortless financial management." Consider adding a memorable tagline or motto.
Briefly state your company’s mission.
Your mission should define your purpose and primary objectives. Keep it concise and focused. For example, "Simplify bookkeeping for small businesses with intuitive software." You might add context to emphasize why this mission matters to your audience.
Explain why this problem is significant and describe the market need.
For example, "There is a growing demand for automated financial tools among small businesses to save time and reduce errors." Combine these insights to clearly convey the urgency and importance of your solution.
Describe the problem or challenge your company/product aims to solve.
Describe the specific problem your company or product aims to solve. Highlight the challenge in a way that resonates with your audience. For example, "Small businesses struggle to manage their finances efficiently."
Highlight what makes your solution unique.
"Our [product/service] offers [key feature/benefit], solving [problem] more effectively than [competitor/alternative], providing [specific advantage] to our customers."
Example: "Unlike competitors, our tool integrates AI to provide personalized financial insights."
Describe your product or service.
Clearly outline your product or service and its benefits to your target audience. "Our software automates bookkeeping tasks for small businesses, saving time and reducing errors."
Briefly explain how your product or service addresses the problem.
Example: "The software syncs with bank accounts to automatically categorize transactions and generate reports."
Describe relevant market trends that support your business.
Example: "The demand for automated financial tools is growing by 20% annually, driven by the shift to digital operations."
Define your target market, including size and demographics.
Define your target market, including size and demographics. Example: "We target small businesses with 10-50 employees in the U.S., representing a $15 billion market."
Competitors | How we differentiate | Ratings |
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Competitor #1 | Description... | |
Competitor #2 | Description... | |
Competitor #3 | Description... |
Explain your pricing model.
Explain your pricing model. Example: "Our pricing starts at $29 per month for small businesses, with discounts available for annual commitments."
Outline how your company generates revenue.
Outline how your company generates revenue. Example: "We generate revenue through a subscription model with tiered pricing based on the number of users."
Describe your sales and distribution channels.
Describe your sales and distribution channels. Example: "We sell directly to businesses through our website and via partnerships with financial advisors."
Year 1
Year 2
Year 3
Year 4
Year 5
25% Profits
75% Expenses
25% Marketing
45% Expansion
30% Payroll
Founder & CEO
Co-founder & CFO
Describe relevant experience at X, Y, Z companies. Explain what makes this person perfect for this job and how they help the company succeed.
Describe relevant experience at X, Y, Z companies. Explain what makes this person perfect for this job and how they help the company succeed.
Mention any notable advisors or strategic partners.
Founded.
January, 2015
Launched First Product.
April, 2015
Secured $100,000 in funding.
August, 2015
Expanded team to 7 employees.
January, 2017
10,000 customers.
May, 2018
25,000 customers.
August, 2020
50,000 active users.
October 1st, 2022
Mention key customers, users, or partnerships.
Mention key customers, users, or partnerships that demonstrate your product’s success. Example: "We have secured partnerships with three major financial firms and have over 5,000 active users, including notable clients like XYZ Corp."
Net Profit
Describe your vision for the next 3-5 years.
Example: "Within the next five years, we plan to become the leading provider of automated financial solutions for small businesses globally, with a focus on continuous innovation and expanding our market reach."
Outline your immediate goals for the next 12 months.
Example: "In the next year, we aim to expand our product to two new markets and increase our customer base by 25%."
We look forward to connecting with you.