Our mission is to reveal the true impact of every monetary transaction on human life, life on Earth, and therefore life of ALL.
OUR VOICE
Tone of Voice
Who we are
Who we are not
LOGO
Logo Type
Min. Web Size 160 px
Light Background
Texture Background
Avoid this usage
Dark Background
Logo Mark
TYPHOGRAPHY
We use Exo fonts for the scientific feel it conveys. But also for its softness and nostalgic effect which sets a humanistic and feminine tone.
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! " # $ % & / ( ) = ? ¡ ; : _ [ ] { } >< @ | ¬ ¡ “ £ ¢ ∞ § ¶ • ª º \ ≠ « ~ ^ … – ≤
! " # $ % & / ( ) = ? ¡ ; : _ [ ] { } >< @ | ¬ ¡ “ £ ¢ ∞ § ¶ • ª º \ ≠ « ~ ^ … – ≤
AA | THIS IS A HEADLINE EXAMPLE.
EXO 2 700Aa | This is a body text example.
EXO 2 300
EXO 2 300
COLORS
Hope Teal
R:123 G:220 B:244 | #7BDCF4
Serious Dark Blue
R:30 G:22 B:169 | #1E16A9
Urgent Pink
R:255 G:81 B:127 | #FF517F
ICONOGRAPHY
PHOTOGRAPHY
APPLICATIONS
Print and digital banner ad placements. Merchandise design.
DO NEXT: Content Strategy Planner
Credits
Photo by Stormseeker on UnsplashPhoto by Aiony Haust on Unsplash
Photo by ThisisEngineering RAEng on Unsplash
Photo by and machines on Unsplash
Photo by Uriel SC on Unsplash
Photo by Vackground on Unsplash
Photo by Emma Miller on Unsplash
Photo by Maddy Baker on Unsplash
Photo by David Clode on Unsplash