User Persona Comparison

Goals

We created this user persona comparison to help us identify the right messaging framework for segmented audiences, and highlight different features and benefits of our product for different types of users.

These efforts will mainly be used for our marketing, messaging, social media and advertising efforts.

Made by:

Jason Smith

08.03.2021

TECH PRODUCT FOR SELF TRACKERS

Stakeholders:

Marketing Team Sales Team

User Base

Our user consists of:

Casual Users

Fitness Enthusiasts

Medical Users

We created these segments based on each group's purpose, engagement level, and interactivity with other/similar products in the field. In order to obtain these segments, we have also looked at the ways they discovered the app. 

Action Items

• Concentrate marketing resources on social media and professional channels.
• Create three basic pricing tiers based on the three user segments

Casual User

Fitness Enthusiast

Medical Users

"I just want to keep track of my basic healthy stats and body conditions."

"I love going to the gym and my fitness is one of my top priorities."

"I'm searching for a product that can help me overcome my health issues more easily."

Goals:

Improve workout quality and intensity over time for professional training. 

Frustrations:

• Trouble fitting work-out times between busy schedules
• Unsure if he/she is making actual gains

Goals:

Control diet and habits to solve health issues. Build awareness of the effects of daily habits. 

Frustrations:

• Difficulty keeping all metrics and data in one platform
• Obtaining vital information to provide to doctor

Goals:

Take small steps to lose or maintain weight and stay fit.

Frustrations:

• Dislikes exercise
• Needs reminders to eat healthier
• Can't keep track of progress

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