We created this user persona comparison to help us identify the right messaging framework for segmented audiences, and highlight different features and benefits of our product for different types of users.
These efforts will mainly be used for our marketing, messaging, social media and advertising efforts.
TECH PRODUCT FOR SELF TRACKERS
Marketing Team Sales Team
Our user consists of:
We created these segments based on each group's purpose, engagement level, and interactivity with other/similar products in the field. In order to obtain these segments, we have also looked at the ways they discovered the app.
- Concentrate marketing resources on social media and professional channels.
- Create three basic pricing tiers based on the three user segments