Crystal Cakes


Branding & Social Media Marketing Proposal


Attn: Calista McBeal

April 27, 2017


www.lightbluebrand.com

323.333.4455
Los Angeles CA

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Overview


Crystal Cakes has established a loyal customer base in an up and coming neighborhood in View Park. Founder and bakery chef Calista McBeal designs and bakes every cupcake that is served to her customers. She uses the best and seasonal ingredients, bakes only to sell all. Nothing goes to waste. More importantly Crystal Cakes keeps its prices at affordable rates for the neighborhood, resisting gentrification in the area.


Calista runs a super efficient small business, that can set an example for many others out there, and she is ready to share her wisdom with the world.


It's about time Los Angeles hears all about Crystal Cakes! Our team of hardworking gals will craft a custom social media outreach plan, fire through the best channels, grow the customer base of the company and spread the message about this modern, sustainable, healthy and ethical business.



Start date: March 2022

Duration: Six months

1


Instagram and Facebook Presence


We believe the most effective channels to reach the target audience for Crystal Cakes is through these two main channels.

2


Influencer Relationships


We will invite bloggers, tastemakers into the store and spread the online coverage to reach beyond Cyrstal Cake's own social media presence. 

3


Thought Leadership


Bring Calista McBeal to speak at women's conference, events, meetups in Los Angeles and spread her knowledge. 

Objectives 


Grow the foot traffic of Crystal Cakes by 30%.

  • Drive visitors during slow down times:
  • Dead time 4-6pm
  • Improve Monday, Tuesday foot traffic.


Increase catering, party orders by 15%

  • Increase visibility for pre-orders
  • Increase demand for children's birthday parties

What can an all-women brand do for your brand?

Process


We are not just pretty gals getting creative with tweets. We follow a very methodical and scientific process to pin point the right target audience and run our efforts to reach them at the right time, through the right channel, at their own individual wavelength.

Target Audience Definition


Methodology

  • Data Analysis
  • Market Research
  • Interviews


Customer Segments

  • One time customer
  • Loyal neighbors
  • Parties and events


Customer Profiles

  • Busy professionals 
  • Foodie millennials
  • Families with young children
graphical user interface, website

Positioning Crystal Cake Brand in the Marketplace

graphical user interface, text
diagram
graphical user interface, text, email

Photography & Videography 

a laptop computer sitting on top of a table
a close up of food on a table
a group of pink flowers
a close up of a flower
a cake shaped like a bear
a close up of a pink wall

Timeline

2


Month Two


Photography

Interviews

Blogs

Tastemakers

3


Month Three


Instagram: 50,000 followers

Facebook Reviews:
5 *****

Yelp Ratings: 5 start

4


Month Four


Events

Videos

LAtimes coverage

Food Network Outreach

5


Month Five


Instagram: 200K followers.
Vimeo channel launch.
Mini documentary.

6


Month Six


Instagram: 250K followers.

Ellen DeGeneres invitation.

1


Month One


Research
Interviews
Social media accounts set up

Workflow set up

Team & Workflow

All the ladies that will bring their magic to this project:


  • Art Director
  • Social Media Manager
  • Photographer 
  • Graphic Designer
  • Media Relationships Manager
a woman wearing a dress
a woman who is smiling and looking at the camera
a woman using a computer
a woman standing in front of a brick building

Our workflow with you: 


  • Weekly meetings
  • Social media management software provided
  • Internal chat tool
  • Project management tools

Budget

Monthly Flat Rate

$5000

6 Months


Everything included.

All tools, softwares included.
Additional travel costs may apply.

Unlimited support and communications with our team.

Terms


Monthly Invoices processed on the 1st day of each month.

NET30.

60 day notice to terminate.

Other small businesses we helped grow.



1

Billy Bob's Multi-Lingual Bookstore



Billy collects special edition books in all languages. Our social media campaign brought in a lot of European-Americans to the bookstore, to find hidden gems in French, Italian, Spanish, Russian, Danish, Lebanese, and Greek literature. 

2

Allison's Antiquities


We revamped Allison Bailey's antique shop with gorgeous images of all items she carried. We launched an online store and supported it with a solid social media feed. We covered the stories behind every item and sometimes even previous owners of Allison's collection. 

a person sitting on a bench in front of a store
a clock on the side of a building
Read More
Read More

"I could not ask for better partners than the ladies at Light Blue. They have brought the blood back into our small shop. We have new, young and loyal customers who are our big fans now. I couldn't do this alone."


Malala Thatcher

Owner @ Tailor Thatcher

a woman smiling for the camera
a group of people standing in front of a curtain

3

Tailor Thatcher



Mrs. Thatcher has been dressing women of Brentwood since 1987. At the dawn of e-commerce and convenience shopping, her business was missing the younger women coming in to order custom made dresses. We launched a social media campaign to attract LA fashionistas to order perfect-fit custom items for special occasions.  

Read More

We are thrilled for the opportunity to help your small business grow.





⌲ jennifer@lightbluebrands.com

⌲ libeth@lightbluebrands.com
✉ 123 Main St. Los Angeles, CA 90028
☎ 310-555-1234
www.lightbluebrands.com


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