Explain who your client is and what they do. This will be helpful for the team to have an overall idea about the brand and what the company stands for. Here are some details to include in the client profile:
Describe the project thoroughly - down to the last detail! It's super important that each member of your team has a clear idea of the project and understands their role in the process.
Set SMART objectives for your project:
A project's success will be measured depending on whether the objectives are reached or not, so it's critical to have clearly defined goals.
Before you start working on the project, you'll need to study your client's target audience. Generally, the client will provide some insights, but you'll need to do your own research so you have a full understanding of the audience. Knowing who the target audience is, what their interests are and what channels they can be reached on will help you to meet the objectives you listed above and improve the overall effectiveness of your project.
Define the client's user persona. (Age, gender, income level, education level, behaviors, preferences)
25% Segment 1
25% Segment 2
25% Segment 3
25% Segment 4
The work you'll put into this project and the resources you have access to will shape the scope of the project. In order to define your project scope, you need to know the objectives, tasks, budget and due dates. You will also need to explain what is included and not included in this project. This should be a clear, concise and specific statement.
What tasks/jobs/objectives will be in scope? Give details.
OUT OF SCOPE
What ideas or practices are out of scope? Report your notes clearly for the team.
Once the project is complete, you'll want to see whether your efforts have led to success or not. How will you define success? Here, you should list the project's success factors. Going through these points will make it easier to oversee the whole project, define what aspects of your process can be improved and what worked well.