The Problem 

Finding healthy dining options more conveniently.

There are no restaurants walking distance from dense business districts. Citizens are not able to easily access healthy food options at food trucks. Healthy options have longer wait times.

Your Solutions

• Convenience of a food truck.
• Healthy options of an upscale restaurant.
• Speed of fast food.

Unique Value Proposition

Healthier Faster Food

Our service offers a unique combination of health, convenience, and variety. Our proprietary cooking techniques, locally sourced and organic ingredients make us the ideal food truck for individuals seeking to save time while living a healthy lifestyle.

High Level Concept

A healthy fast food  that reaches customers on the go via a food truck franchise, as well as distribution of branded products and merchandize.

Existing Alternatives

• Traditional BBQ.
• Prepackaged salads.
• Cold-cut sandwiches.

Key Metrics

Faster prep time for healthier food.

Popular menu items determined based on customer data.

Channels

Organic Customer Acquisition

• Presence at dense business districts, parks, events.
• Social media following
• Bloggers, Tastemakers

Early Adopters

White collar customers and students at lunch break.

Referrals

Mother groups seeking to select the most healthy and convenient option.

Cost Structure (2022)

Running at 20% profitability.

• 35% Baseline (maintenance, gas, salaries)
• 50% Ingredients and service (food, silverware, napkins, etc.)
• 15% Marketing (social media promotion, print & ads)

Revenue Streams

• 2 food trucks currently operating.
• 5 new trucks in 5 new cities will launch in Q4 2022.
• Tomato sauce brand tested at restaurants.

Unfair Advantage

Traditional Recipes

• Proprietary Recipes
• Founder Chef Montana - Authentic Italian Food
• Proven food truck model

Customer Segments

• Lunch-hour
  • Working professionals
  • Students
• Rest of the day
  • Park visitors
  • Tourists
  • Event attendees

The Tomato Food Truck Lean Canvas