The Problem
Finding healthy dining options more conveniently.
There are no restaurants walking distance from dense business districts.
Citizens are not able to easily access healthy food options at food trucks. Healthy options have longer wait times.
Existing Alternatives
Traditional BBQ. Prepackaged salads.
Cold-cut sandwiches.
Your Solution
- Convenience of a food truck
- Healthy options of an upscale restaurant.
- Speed of fast food.
Key Metrics
Faster prep time for healthier food.
Lower calories.
Competitive prices with fast food menus.
Popular menu items determined based on customer data.
Unique Value Proposition
Healthier Faster Food
Our service offers a unique combination of health, convenience, and variety. Our proprietary cooking techniques, locally sourced and organic ingredients make us the ideal food truck for individuals seeking to save time while living a healthy lifestyle.
High Level Concept
A healthy fast food that reaches customers on the go via a food truck franchise, as well as distribution of branded products and merchandize.
Unfair Advantage
Traditional Recipes
- Proprietary Recipes
- Founder Chef Montana - Authentic Italian Food
- Proven food truck model
Channels
Organic Customer Acquisition
- Presence at dense business districts, parks, events.
- Social media following
- Bloggers, Tastemakers
Customer Segments
- Lunch Hour
- Working professionals
- Students
- Rest of the day
- Park visitors
- Tourists
- Event attendees
Early Adopters
White collar customers and students at lunch break.
Referrals
Mother groups seeking to select the most healthy and convenient option.
Cost Structure
Running at 20% profitability
- 35% Baseline (maintenance, gas, salaries)
- 50% Ingredients and service (food, silverware, napkins, etc.)
- 15% Marketing (social media promotion, print & ads)
Revenue Streams
- 2 food trucks currently operating.
- 5 new trucks in 5 new cities will launch in Q4 2017.
- Tomato sauce brand tested at restaurants.